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7:30am EDT

Registration Open in Lobby! 5th Floor

9:00am EDT

Publishing Business Conference & Expo Welcome and Coffee Astor Ballroom, 7th Floor

9:15am EDT

Keynote: The Amazon Effect Redux Astor Ballroom, 7th Floor

9:35am EDT

Keynote: Reading 2.0 Astor Ballroom, 7th Floor

9:55am EDT

The Next Wave of Change in the Publishing World Astor Ballroom, 7th Floor

10:15am EDT

Keynote Q&A with Steve Wasserman, Jason Merkoski and Dr. Jeffrey Cole Astor Ballroom, 7th Floor

10:45am EDT

Fast Break Marriott Marquis

10:55am EDT

Keynote: Innovate or Die: Lessons on Managing Change Astor Ballroom, 7th Floor

11:30am EDT

Exhibit Hall Opens 5th Floor

12:00pm EDT

Lunch 5th Floor

12:15pm EDT

How to Earn Money in Publishing With Augmented Reality Lyceum Print to Digital, Digital First, Simultaneous Publishing – What’s Your Strategy? Lyceum The Book Marketing Challenge Exhibit Hall

12:45pm EDT

A Different Way to Get to a Better Bottom Line Edison, 5th Floor Print & Digital... A Love Story? Lyceum

1:15pm EDT

Building a Brand People Love: Fostering Engagement and Audience Discovery Wilder, 4th Floor Annotating the World's Knowledge O'Neil, 4th Floor The New Sales Paradigm: Consultative, Integrative and Strategic Ziegfield, 4th Floor INTERQUEST’s Digital Printing in Publishing Forum O'Neil, 4th Floor Mobile & Digital Magazine Symposium Julliard 5th Floor

2:20pm EDT

Strengthen Your Core: Strategies for Increasing Profit Margins and Maximizing Your Resources Wilder, 4th Floor The Power of Video Marketing Odets, 4th Floor Beyond Custom: Developing a Killer Content Marketing Strategy Ziegfield, 4th Floor Why Should We Care About UX? Lyceum

3:15pm EDT

Ice Cream Break 5th Floor

3:30pm EDT

Designing Your Email For Maximum Subscriber Engagement Lyceum Optimizing the Management of Revenue-Generating Content Assets Edison, 5th Floor

4:05pm EDT

Books Through the Lens of the Tablet Owner Odets, 4th Floor Collaborative Authoring: Use and Maintenance of a Multidisciplinary 'E-Textbook Wilder, 4th Floor Spies in the House of Books: Is the Book Market Ripe for Magazine Publishers? Ziegfield, 4th Floor Responsive Design – One Size Does Not Fit All! Lyceum

5:00pm EDT

Un-Wine & Tweet Up Exhibit Hall