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Tuesday, September 24 • 1:15pm - 2:15pm
Social Media for Audience Development: Take Search & Social to the Next Level

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You've established a social media foundation through brand and staff profiles, on-site optimization and coordinated outreach and promotion. Now you need to take your efforts to the next level. Learn the tactics and tools that publishers are using to build and engage audiences, drive traffic and increase conversions. Also find out how to leverage social media for SEO gains, particularly as it relates to Google Authorship and the emerging concept of Author Rank.


Moderators
avatar for Adam Sherk

Adam Sherk

VP SEO and Social Media, Define Media Group
Adam Sherk is VP SEO and Social Media for Define Media Group. Adam works as an embedded strategist and trainer, helping publishers to develop and execute effective SEO and audience development strategies with a particular focus on social media integration. Prior to joining Define, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy. Adam previously served as a Vice President at Atomic PR, where he launched a... Read More →

Speakers
avatar for Andrew Hanelly

Andrew Hanelly

SVP Strategy, McMurry/TMG
Andrew Hanelly is SVP of Strategy at McMURRY/TMG, the country's largest independent content marketing agency, where he develops and executes award-winning digital content marketing strategies for brands and organizations of all sizes, ranging from the Fortune 500 to the nonprofit down the street. He’s passionate about earning audiences, creating community, and achieving business objectives for organizations by harnessing... Read More →
avatar for Adriana Nova

Adriana Nova

Associate Director, Social Media, New York Magazine
Adriana Nova is Associate Director of Social Media at New York magazine. Previously, she founded ideeli.com’s social media practice; assisted in managing The New York Public Library’s Cullman Center for Scholars and Writers; and worked in the editorial and marketing departments at Random House. 

As a writer, she has contributed to NYMAG.com, FOLIO:, ESSENCE.com and, most recently, min's 2013 Social... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Ziegfield, 4th Floor