Content management is more than buying and implementing a CMS. Increasingly, publishers need to manage their content at a very granular level in order to get the most value out of it. Basing a content management strategy on standards makes workflows more efficient, content more discoverable and repurposable, and products more compelling and accessible. This session will provide an overview of key standards for metadata and content that can contribute to an effective content management strategy. The speakers will provide real-world insight into what standards they've used, why they used them, and how they're working out.
