PublishingBusiness

Assumptions about tablet owners have led publishers into a variety of dead ends or disappointing avenues. Simba Information—publisher of Trade E-Book Publishing 2013, Business of Consumer Book Publishing and the forthcoming The Amazon Kindle Report 2013—has tapped into its proprietary consumer data on tablet owners and is taking a deep look at tablet owners and how they interact with books and other content. Simba information will dissolve some of the myths and misconceptions about adults who own and use tablets including the Kindle Fire and the iPad—and show the differences between the tablet owner and others when it comes to print and digital books: demographic data, spending data, reading data and more.