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Monday, September 23 • 4:05pm - 5:00pm
Books Through the Lens of the Tablet Owner

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Assumptions about tablet owners have led publishers into a variety of dead ends or disappointing avenues. Simba Information—publisher of Trade E-Book Publishing 2013, Business of Consumer Book Publishing and the forthcoming The Amazon Kindle Report 2013—has tapped into its proprietary consumer data on tablet owners and is taking a deep look at tablet owners and how they interact with books and other content. Simba information will dissolve some of the myths and misconceptions about adults who own and use tablets including the Kindle Fire and the iPad—and show the differences between the tablet owner and others when it comes to print and digital books: demographic data, spending data, reading data and more.

avatar for Michael Norris

Michael Norris

Senior Editor/Analyst for *Book Publishing Report*, Simba Information
Michael Norris is senior analyst of Simba Information’s Consumer Media & Technology division. In this role he has created and been the lead author of Simba Information’s The iPad and Its Owner, Children’s Publishing Market Forecast and the popular Trade E-Book Publishing Report... Read More →

Monday September 23, 2013 4:05pm - 5:00pm EDT
Odets, 4th Floor