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Tuesday, September 24 • 11:05am - 12:00pm
Making Semantics Work

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By now, we all know that good semantic metadata and markup makes your content and products more useful, more discoverable, more valuable. But what semantics make sense, and how much work is involved in getting this right? In this session, three publishers will provide insights and advice based on their real-world experiences in implementing semantics effectively. One has developed proprietary vocabularies that specifically address their own needs; one has taken a standards-based approach; and one has collaborated with a competitor to create semantics that work for both of them—and their constituency.

avatar for Bill Kasdorf

Bill Kasdorf

Vice President & Principal Consultant, Apex Content Solutions
Bill Kasdorf, General Editor of The Columbia Guide to Digital Publishing, is Vice President and principal consultant of Apex Content Solutions, a leading supplier of data conversion, editorial, production, and content enhancement services to publishers and other organizations worldwide... Read More →


Robert Edington

Vice President, Content Design + Operations, Harper Collins Christian Publishing
avatar for Keith Lawrenz

Keith Lawrenz

Sr. Business Analyst – Publishing Technologies, SAGE Publications, Inc.
Keith joined SAGE Publications in 2006. As Content Systems Supervisor at SAGE, Keith currently oversees management and development of the global systems that house SAGE's scholarly digital assets. During his tenure, Keith launched the SAGE Online Content Repository (SOCR), which... Read More →
avatar for Alan Yagoda

Alan Yagoda

VP, Business TechnologyHealth Sciences Product Technology Group, Elsevier
Alan Yagoda is VP, Business Technology at Elsevier, a leading provider of scientific, technical, and medical information, where he is responsible for leading the development of content enrichment capabilities using Linked Data and Semantic Technologies.  Most recently he has focused... Read More →

Tuesday September 24, 2013 11:05am - 12:00pm EDT