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Tuesday, September 24 • 4:15pm - 5:00pm
Games Are Serious Business: Using Game Design in Publishing

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Games, once thought to be nothing more than diversions for children and nerds, have become an integral part of everyday life. In this fascinating session, Adam Penenberg, the editor of PandoDaily.com and author of PLAY AT WORK, shares how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways -- and how they might help publishers navigate the changes brought on by the digital revolution.

avatar for Adam Penenberg

Adam Penenberg

Journalism Professor at New York University, Editor of PandoDaily, Author of PLAY AT WORK
ADAM L. PENENBERG is the editor of PandoDaily, the site of record for Silicon Valley, and has written for the New York Times, Forbes, Fast Company, Slate, the Economist, the Washington Post, and Wired. He is the author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves and a journalism professor at New York University.

Tuesday September 24, 2013 4:15pm - 5:00pm