From the initiation of an advertising order through the actual “publication” of the asset, publishers today are challenged with how to collect, edit, revise, and distribute their content in an efficient, effective manner. Having a unified strategy for how to handle this content is imperative, but it is also critical to have the right content workflow and management tools to help enable the strategy. In this session, we will discuss the benefits of developing a cohesive strategy along with the tools necessary to realize the benefits.
We will discuss: + content and digital asset management + the integration of those tools with the ad booking and production layout process + how these elements can be combined to provide the framework for efficiency improvements and improved revenue opportunities.
