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Monday, September 23 • 12:45pm - 1:05pm
A Different Way to Get to a Better Bottom Line

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Does the threatened end of the physical book spell the beginning of the end for large publishers and give way to the rise of the self-publisher? Not if we can help it! Business models need to change to keep up with the markets and the demands of today’s consumers. To do this we need to look at business in a very different way, from editorial to supply chain and beyond. We’ll walk you through new ways to look at old challenges and illustrate areas that can drive a better bottom line and make physical books more profitable and viable in tomorrow’s market.


Boris Hughes

North American Business Development Manager, Publishing, Hewlett-Packard

Monday September 23, 2013 12:45pm - 1:05pm EDT
Edison, 5th Floor