Content providers face some tough decisions today in terms of display, especially with the proliferation of devices, screen sizes, and use models. The bottom line is that there is no “one size fits all” or “Best Viewed In” buttons in the world of content delivery anymore. Users expect to be able to access your content from a device of their choice, and the choices are many. Enter Responsive Web Design, a design methodology that allows organizations to tailor its digital presence to the specific use case (web page, smartphone, tablet) upon which the content is viewed. This session will feature speakers from three organizations who have embraced this methodology, the factors and key decisions that led them there, details about implementation (cost, time, lessons learned), and how it is working out (ie, reaction from users). Attendees will be able to see if Responsive Web Design makes sense for their content delivery needs.
