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Monday, September 23 • 2:20pm - 3:15pm
Why Should We Care About UX?

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UI/UX,  what does it mean and why do publishers care? Learn how publishers have addressed user experience in website redesign, content restructuring, and product development overall.  Understand why UX was important to product design and how seriously thinking about user experience positively impacted traffic and revenue.


Moderators
avatar for Ann Michael

Ann Michael

President, Delta Think
Ann Michael has worked in eight different industries including information management, strategy and management consulting, software development, and publishing.  She is currently President of Delta Think, a publishing and digital media consultancy focused on innovation in product strategy, development, and management. Delta Think clients have included the American Association for the Advancement of Science, the American Society for... Read More →

Speakers
avatar for Juan-Carlos Sobrino

Juan-Carlos Sobrino

Head of User Experience, Design & Analytics, Nature Publishing Group
Juan-Carlos has 18 years of experience in the web industry, where he has been involved in every aspect of interactive production and management, from content development and marketing, to interface design, usability testing, programming, project management, data analysis, and strategy planning.  For the last 5+ years he has been the Head of User Experience, Design & Analytics at the Nature Publishing Group.
avatar for Rob Virkar-Yates

Rob Virkar-Yates

Director of Marketing & Communications, Semantico
Rob has over 19 years’ digital experience; including more than 10 years experience as a user experience practitioner and 4 years as a strategist & planner. He was one of the UK’s first dedicated Information Architects when working for Organic (UK) in 1998-99. Rob has worked for many global consumer brands across digital, brand and retail in the UK & Europe, India, Russia, China and the US.


Monday September 23, 2013 2:20pm - 3:15pm
Lyceum