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Tuesday, September 24 • 9:00am - 9:55am
Gamification: Publishing's Power Play

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Content publishers have made the transition from print to online, but have not yet made the transition from “consumption” to “interactivity," according to media consultant and marketing expert Linda Ruth. Gamification, which uses the mechanics and techniques associated with gaming to create engagement, is poised to play a major role in audience development, brand loyalty and website "stickiness" by taking interactivity and immersion to new levels. Ruth believes gamification is standing at the threshold video was a few years ago—a hugely lucrative component of rich media waiting for its time in the sun. In this workshop, Ruth offers explanation, analysis and strategies to ensure that you'll be there for the coming-out party.

Speakers
avatar for Linda Ruth

Linda Ruth

President & CEO, Publishing Dojo
Linda Ruth is president & CEO of Publishing Dojo. She offers advice on the keys to marketing at retail and online. She is one of the original founders of Exceptional Women in Publishing (EWIP) and Women in Digital Media and a current board member. Linda also is president of Newsstands of America, the coop of independent booksellers. She has more than 20 years' experience in magazine marketing and has held management positions at McGraw-Hill... Read More →
avatar for Nicole Yankelovich

Nicole Yankelovich

CEO, WonderBuilders, Inc.
Nicole Yankelovich is an entrepreneur, research scientist, and software designer specializing in interaction design, distance collaboration, and educational technology. After almost 20 years leading research teams at Sun Microsystems Laboratories, she left Sun in 2010 to found WonderBuilders (http://wonderbuilders.com), a company that provides immersive 3D experiences as well as custom virtual world software development. WonderBuilders projects... Read More →


Tuesday September 24, 2013 9:00am - 9:55am
O'Neil, 4th Floor