PublishingBusiness

Content publishers have made the transition from print to online, but have not yet made the transition from “consumption” to “interactivity," according to media consultant and marketing expert Linda Ruth. Gamification, which uses the mechanics and techniques associated with gaming to create engagement, is poised to play a major role in audience development, brand loyalty and website "stickiness" by taking interactivity and immersion to new levels. Ruth believes gamification is standing at the threshold video was a few years ago—a hugely lucrative component of rich media waiting for its time in the sun. In this workshop, Ruth offers explanation, analysis and strategies to ensure that you'll be there for the coming-out party.