Reading in book and magazine form has come a long way since the invention of moveable type, the printing press, and oil-based inks. To put this in Silicon Valley terms, everything we know about reading up until now might be called "Reading 1.0" -- but now with digital content, online social interaction, big data, and cloud computing, the form of reading is changing. Jason Merkoski uses insights he's gotten from his time at Amazon helping to invent Kindle ebooks to talk through what the brave new world of "Reading 2.0" is starting to look like, and he provides attendees at this conference, as early adopters, a number of innovations they can take away with them for their own "Reading 2.0" initiatives.
