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Monday, September 23 • 1:15pm - 2:10pm
Building a Brand People Love: Fostering Engagement and Audience Discovery

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As the marketplace evolves and retail options shrink, how readers interact with and relate your brand — whether you consider your brand your imprint(s), your authors, your series or your online communities — is becoming more important. It's also something you, as a publisher, are increasingly responsible for as a means of driving engagement with and discovery of your titles. While this is not something many publishers are accustomed to doing, it's not completely foreign to your core competencies (meaning that you can learn to do it!).

In this session you'll learn strategies for:
+ Identifying and developing your brandable assets
+ Leveraging those brands to interact with your audience (and gain valuable business intelligence)
+ Cultivate, develop and protect that brand.
Moderators
avatar for Dan Blank

Dan Blank

Founder, We Grow Media
Dan Blank is the founder of WeGrowMedia where he has worked with hundreds of writers helping them to develop their author platforms, grow their careers as writers, and build the skills they need to connect with readers. You can find him at http://WeGrowMedia.com or on Twitter at @DanBlank

Speakers
avatar for Jeffrey Lependorf

Jeffrey Lependorf

Executive Director, CLMP
Jeffrey Lependorf serves as the shared Executive Director to America's two national nonprofit organizations serving the community of independent literary publishers: the Council of Literary Magazines and Presses (CLMP.org), founded in 1967 and providing technical assistance to and advocating on behalf of literary small press and magazine publishers, and Small Press Distribution (SPDbooks.org), founded in 1969 and providing distribution services... Read More →
avatar for Miriam Parker

Miriam Parker

Online Marketing Director, Little Brown
Miriam Parker is the Online Marketing Director at Little, Brown and Company. She has spent the past fifteen years building websites, brands, creating online communities and trailblazing in social media for such brands as MTV, ABC, Warner Books, Little, Brown and Grand Central Publishing and such authors as J.K. Rowling, Malcolm Gladwell, David Sedaris, James Patterson, Michael Connelly, Sidney Sheldon, David Baldacci, George Pelecanos, Nelson... Read More →
avatar for Kate Rados

Kate Rados

Director of Community Development, Crown Publishing Group
Kate Rados is the Director, Community Development for Crown Publishing | Penguin Random House, where she oversees audience development across social media, brand websites, and email marketing.  Formerly, Kate was the Group Digital Marketing Director for F+W Media and held similar roles at Chelsea Green and Sterling Publishing.  Prior to her Publishing career, Kate was a Casting Director for MTV Networks and Publicist for... Read More →

Monday September 23, 2013 1:15pm - 2:10pm
Wilder, 4th Floor
  Book