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Tuesday, September 24 • 9:00am - 9:55am
How Do People Find Your Books? Best Practices in Metadata

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Metadata has quickly gone from an unusual buzz word to an item at the top of everyone’s agenda. Often mistakenly looked upon as an operational standard, it is a tool that all publishing departments can use to help customers find books. In this session, Len Vlahos of the Book Industry Study Group will define metadata, identify why it should matter to all stakeholders involved in the creation, distribution and sale of books, and discuss best practices for creating and distributing metadata. This session interprets research conducted by BISG and on the first substantial revision to its metadata best practices in more than five years.

avatar for Len Vlahos

Len Vlahos

Executive Director, Book Industry Study Group
Len Vlahos is the executive director of the Book Industry Study Group, a national not-for-profit trade association whose mission is to create a more informed, efficient, and empowered book industry. Prior to joining BISG, Len spent nearly 20 years at the American Booksellers Association... Read More →

Tuesday September 24, 2013 9:00am - 9:55am EDT
Wilder, 4th Floor