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Monday, September 23 • 2:20pm - 3:15pm
The Power of Video Marketing

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An author event that’s completely virtual, yet allows attendees to ask questions and chat directly with the author? A video service that allows you to set up a personal screening room online? A community that uses video to allow  readers to weigh in on what they are reading  to create word of mouth? A publisher that includes QR codes inside books to link to additional video content on-line to broaden the consumer's experience and their own marketing reach? Learn innovative ways to use video as a marketing tool by hearing from some leading innovators in the medium.

avatar for Susan Danziger

Susan Danziger

Founder, Ziggeo
Susan Danziger is the founder and CEO of Ziggeo, a platform which enables the recording, collecting and screening of videos.  Ziggeo can be used to easily and cost-efficiently collect author videos and reader testimonials. Danziger founded DailyLit, the first company to develop a... Read More →

avatar for Luke Parker Bowles

Luke Parker Bowles

Executive Vice President of Production, Open Road
Luke Parker Bowles is executive vice president of production for Open Road Integrated Media, a digital publisher and multimedia content company. Open Road publishes and markets ebooks from authors including William Styron, Pat Conroy, Alice Walker, James Jones, and Pearl S. Buck. Parker... Read More →
avatar for Steve Gottlieb

Steve Gottlieb

Founder & CEO, Shindig
Serial Entrepreneur and angel investor Steve Gottlieb is the Founder and CEO of Shindig, a patented new video chat technology that enables large-scale interactive events. Still in Beta, hundreds of prominent hosts (including Hugh Howey, Michael Pollan, TEDx, Big Daddy Kane, David... Read More →
avatar for Rebecca Levey

Rebecca Levey

Co-founder, KidzVuz.com
Rebecca Levey is the Co-Founder of KidzVuz, the only video creation and sharing site by kids for kids, where kids create video reviews of books, movies, travel, fashion, toys, tech and more. As a leading education and family technology expert she has appeared on ABC News, CBS, NBC... Read More →
avatar for Leigh Marchant

Leigh Marchant

Marketing Director, Random House, Dial Press, Spiegel & Grau, and Modern Library
Leigh Marchant is Director of Marketing for Random House and Spiegel & Grau. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus... Read More →

Monday September 23, 2013 2:20pm - 3:15pm EDT
Odets, 4th Floor