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Monday, September 23 • 2:20pm - 3:15pm
The Power of Video Marketing

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An author event that’s completely virtual, yet allows attendees to ask questions and chat directly with the author? A video service that allows you to set up a personal screening room online? A community that uses video to allow  readers to weigh in on what they are reading  to create word of mouth? A publisher that includes QR codes inside books to link to additional video content on-line to broaden the consumer's experience and their own marketing reach? Learn innovative ways to use video as a marketing tool by hearing from some leading innovators in the medium.


Moderators
avatar for Susan Danziger

Susan Danziger

Founder, Ziggeo
Susan Danziger is the founder and CEO of Ziggeo, a platform which enables the recording, collecting and screening of videos.  Ziggeo can be used to easily and cost-efficiently collect author videos and reader testimonials. Danziger founded DailyLit, the first company to develop a platform that enabled books to appear on phones (it was recently sold to Plympton).  She previously worked for Random House and received a JD from NYU School... Read More →

Speakers
avatar for Luke Parker Bowles

Luke Parker Bowles

Executive Vice President of Production, Open Road
Luke Parker Bowles is executive vice president of production for Open Road Integrated Media, a digital publisher and multimedia content company. Open Road publishes and markets ebooks from authors including William Styron, Pat Conroy, Alice Walker, James Jones, and Pearl S. Buck. Parker Bowles runs Open Road’s digital entertainment division, which creates short documentary film pieces about its authors to market their... Read More →
avatar for Steve Gottlieb

Steve Gottlieb

Founder & CEO, Shindig
Serial Entrepreneur and angel investor Steve Gottlieb is the Founder and CEO of Shindig, a patented new video chat technology that enables large-scale interactive events. Still in Beta, hundreds of prominent hosts (including Hugh Howey, Michael Pollan, TEDx, Big Daddy Kane, David Houle, and Guy Kawasaki) have already embraced Shindig for their online events. With Shindig, Gottlieb aims to redefine the state of the art of online engagement in a... Read More →
avatar for Rebecca Levey

Rebecca Levey

Co-founder, KidzVuz.com
Rebecca Levey is the Co-Founder of KidzVuz, the only video creation and sharing site by kids for kids, where kids create video reviews of books, movies, travel, fashion, toys, tech and more. As a leading education and family technology expert she has appeared on ABC News, CBS, NBC, PBS Frontline and WPIX, been featured on Parenting.com, Mashable, The Associated Press, The L.A. Times, The New York Times, and The New York Daily News. Rebecca... Read More →
avatar for Leigh Marchant

Leigh Marchant

Marketing Director, Random House, Dial Press, Spiegel & Grau, and Modern Library
Leigh Marchant is Director of Marketing for Random House and Spiegel & Grau. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus Books Group, and Harcourt. She earned her MBA from New York University’s Stern School of Business and holds an undergraduate degree from Cornell... Read More →


Monday September 23, 2013 2:20pm - 3:15pm
Odets, 4th Floor