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Monday, September 23 • 12:15pm - 12:45pm
The Book Marketing Challenge

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Book-marketing gurus Brian Jud and Guy Achtzehn discuss the burgeoning field of special sales — how you can sell more of your books in large, non-returnable quantities to corporations, associations, manufacturers, schools and more. They will provide on-the-spot sales ideas for any title. Bring your books, stump the expert and win a prize.

avatar for Guy Achtzehn

Guy Achtzehn

President/Founder, Promotional Bookstore/Marketing and Sales Group
Guy Achtzehn is the president of the Promotional Bookstore and founder of the Marketing and Sales Group, a company he formed over 20 years ago selling products as premiums, incentives and ad specialties to buyers in corporation, small businesses, associations, schools, government... Read More →
avatar for Brian Jud

Brian Jud

President, Book Marketing Works
Brian Jud is an author, book-marketing consultant, seminar leader, television host President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association... Read More →

Monday September 23, 2013 12:15pm - 12:45pm EDT
Exhibit Hall