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Monday, September 23 • 12:15pm - 12:45pm
The Book Marketing Challenge

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Book-marketing gurus Brian Jud and Guy Achtzehn discuss the burgeoning field of special sales — how you can sell more of your books in large, non-returnable quantities to corporations, associations, manufacturers, schools and more. They will provide on-the-spot sales ideas for any title. Bring your books, stump the expert and win a prize.

Speakers
avatar for Guy Achtzehn

Guy Achtzehn

President/Founder, Promotional Bookstore/Marketing and Sales Group
Guy Achtzehn is the president of the Promotional Bookstore and founder of the Marketing and Sales Group, a company he formed over 20 years ago selling products as premiums, incentives and ad specialties to buyers in corporation, small businesses, associations, schools, government agencies, hospitals and other prospective buyers. He has represented Simon & Schuster and Random House titles. Guy is also on the Board of Directors of the... Read More →
avatar for Brian Jud

Brian Jud

President, Book Marketing Works
Brian Jud is an author, book-marketing consultant, seminar leader, television host President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (APSS). | | Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate... Read More →


Monday September 23, 2013 12:15pm - 12:45pm
Exhibit Hall