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Wednesday, September 25 • 9:00am - 12:00pm
XML: The Key To Future-Proofing Your Multi-Channel, Multi-Device, Digital Publishing Strategy

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Typically ebooks are produced from digital composition tools that were designed for optimizing printed documents. These enable us to produce books with high quality visual appeal, but when we try to use them to produce ebooks and apps they can cause pain, especially if we plan on repackaging content for new saleable products. XML is an ideal format that allows you to design modular reusable content. This session will show how the power of XML can be harnessed to produce content now and into the future.
Participants will learn:
+ How XML can be used to produce content for multiple devices and multiple outputs (print, multiple ebook formats, apps) all from the same XML source content
+ Where XML fits in the publishing workflow
+ The tools and technology that support XML-based digital publishing

This session will use case studies and provide real-worldexamples of XML-based content in use today.

Moderators
avatar for Scott Abel

Scott Abel

CEO, The Content Wrangler
Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. Scott is a technical communication publishing expert who writes regularly for trade and industry publications and is a frequent presenter at publishing industry events around the world... Read More →

Speakers
avatar for Ann Rockley

Ann Rockley

CEO, The Rockley Group, Inc.
Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multi-channel content strategies and digital publishing solutions. She has been instrumental in establishing best practices in the fields of eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management, and was ranked among the top five most influential content strategists in... Read More →


Wednesday September 25, 2013 9:00am - 12:00pm
Chelsea, 7th floor