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Tuesday, September 24 • 1:15pm - 2:15pm
Shaping the Future: Engaging Trends in Publishing; An InfoTrends Report

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Publishing has moved beyond the need for transformation to digital, demanding more interactivity and engagement with readers through content. As a result, publishers are faced with the challenge of determining which technology and features will drive the biggest ROI. In this session, InfoTrends will share research that will provide attendees with answers to these key questions:
+ What are the opportunities for interactive content in books and magazines?
+ What are advertisers seeking from consumer engagement?
+ What platforms enable publishers to optimize customer experience?
+ How are adoption of ePub and other publishing formats serving as a baseline for interactive capabilities?
+ What are the next steps publishers should take in order to use these findings to improve upon their business?

Speakers
avatar for Stephanie Pieruccini

Stephanie Pieruccini

Consultant, Infotrends
Stephanie is a consultant with InfoTrends' U.S. Production Workflow and Customized Communications Consulting Service. In this role, Stephanie covers the latest software trends and developments as well as evolving dynamics affecting the industry including the transformation of static print to personalized, multi-channel communications, understanding the role of social media, importance of analytics and ROI, increased adoption of eCommerce... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Odets, 4th Floor