PublishingBusiness

Publishing has moved beyond the need for transformation to digital, demanding more interactivity and engagement with readers through content. As a result, publishers are faced with the challenge of determining which technology and features will drive the biggest ROI. In this session, InfoTrends will share research that will provide attendees with answers to these key questions:
+ What are the opportunities for interactive content in books and magazines?
+ What are advertisers seeking from consumer engagement?
+ What platforms enable publishers to optimize customer experience?
+ How are adoption of ePub and other publishing formats serving as a baseline for interactive capabilities?
+ What are the next steps publishers should take in order to use these findings to improve upon their business?