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Tuesday, September 24 • 11:05am - 12:00pm
Cashing In on Your Content: Revenue-Generating Ideas That Will Supercharge Your Bottom Line

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In the quest to offset the attrition in print advertising revenue, some publishers are discovering ways to monetize their content in new and profitable ways. Here, we examine how publishers are leveraging their content in a variety of ways that drive new revenues in some ways that may surprise you.

Moderators
DW

Denis Wilson

Senior Editor, Publishing Executive

Speakers
avatar for Lynda Hammes

Lynda Hammes

Publisher, Foreign Affairs
Lynda Hammes is the publisher of Foreign Affairs magazine. Since she joined the magazine in 2003, paid readership has grown by 25 percent. Ms. Hammes has guided the magazine's content into the digital era with a leadership role in the launch of ForeignAffairs.com, an award-winning mobile website, premium digital subscription products, and an interactive iPad app. Ms. Hammes has worked as a journalist and as an... Read More →
avatar for Mark Smelzer

Mark Smelzer

VP Publisher, JCK
Mark Smelzer is publisher of JCK magazine and JCKonline.com, and a Vice President at McMURRY/TMG, the country's largest independent content marketing agency. JCK magazine, “The Industry Authority,” is widely regarded as the jewelry industry’s leading trade publication. JCKonline.com is the industry’s one-stop location for trade news, JCK Show information, product sourcing and retailing tips, as well... Read More →
avatar for Matt Turck

Matt Turck

Publisher, Slate


Tuesday September 24, 2013 11:05am - 12:00pm
Ziegfield, 4th Floor