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Tuesday, September 24 • 11:05am - 12:00pm
Subscription Revenue Strategies for Book Publishers

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Digital subscription programs are well established in the world of journals, but less familiar to book publishers. Spotify and Netflix have demonstrated the power and attractiveness of the subscription model and in fact, some feel that we are becoming a “subscription economy.” Book publishers too can take advantage of this phenomenon, and in so doing recast their revenue model.
+ Which types of publishers have the greatest opportunities to provide successful subscription services?
+ How does a publisher define and execute a plan that results in launching new subscription services?
+ What challenges might be encountered along the way?

In this session you will learn how innovative book publishers and their partners are creating new and revenue streams through subscription services. Panelists representing an array of publishers (consumer, professional, academic) will separate the hope from the hype.

Speakers
avatar for Andrew Brenneman

Andrew Brenneman

President, Finitiv
Andrew Brenneman is President of Finitiv.  Since 2008, Finitiv has provided publishing strategy and technology services to generate new digital revenue streams.  Finitiv's delivery platform, PCSbeacon, is a fully-hosted, turnkey solution that allows book publishers to provide digital subscriptions to book collections. | Andrew has a deep track-record leading innovative digital media initiatives and is familiar to many at the... Read More →
avatar for Laura Friedman

Laura Friedman

Publisher, Digital Products & Services, McGraw-Hill Professional
Laura Friedman has more than 20 years of experience in building professional content businesses in both print and electronic formats. She is currently the Publisher, Digital Products and Services at McGraw-Hill Professional focusing on developing and managing digital products for technical, academic and business markets. | Laura has held management positions in traditional and electronic publishing at prominent media companies including... Read More →
avatar for Jenny Frost

Jenny Frost

SVP, ePublisher & eBook Strategy, Scholastic Book Clubs & eCommerce Division
Jenny Frost is SVP, Acquisitions and ePublishing Strategy in the Book Clubs and eCommerce division at Scholastic. She is responsible for content licensing for the Book Clubs and Book Fair divisions for print, digital and audio. She joined Scholastic in May, 2013 to build the content offering for Storia, Scholastic’s eReading app for children. Before joining Scholastic, Jenny spent almost 30 years in adult trade publishing. The majority... Read More →
avatar for Ted Hill

Ted Hill

President, THA Consulting
With over 25 years experience in the publishing industry, Ted has launched dozens of new businesses and business initiatives.  He has held business development positions at leading companies including Pearson, Random House, Simon & Schuster, Vista (now Publishing Technology), and About.com.  As a business development consultant with deep knowledge of the publishing and information industries, client engagements range from raw... Read More →


Tuesday September 24, 2013 11:05am - 12:00pm
Odets, 4th Floor