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Wednesday, September 25 • 9:00am - 4:00pm
CPR for Magazine Media: Create, Publish and Reinvent

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CPR For Magazine Media: CREATE – PUBLISH – REINVENT

Whether you’re looking for new ways to reinvent or re-envision your existing media, trying to launch innovative content or searching for insight on ways to make good magazine media better, Dr. Samir Husni a.k.a. “Mr. Magazine™.” will leave you with an arsenal of new tools and tips to give your magazine a breath of fresh air during one-day intensive workshop.

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Speakers
avatar for James Elliott

James Elliott

President, The James G. Elliott Co.
Jim Elliott has over 40 years experience in the advertising industry.  Before founding his own national media sales company in 1984, he held numerous executive positions, including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine.  | His hands-on work with more than 250 media clients has given him a tremendous breadth of knowledge about the challenges faced by publishers and... Read More →
avatar for Vanessa Gregory

Vanessa Gregory

Assistant Professor, Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media.
avatar for Dr. Samir Husni

Dr. Samir Husni

The Meek School of Journalism and New Media at The University of Mississippi
Samir “Mr. Magazine” Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism and President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and... Read More →
avatar for Steve Lacy

Steve Lacy

Chairman and CEO, Meredith Corporation
avatar for Luke Magerko

Luke Magerko

Managing Director, Market Analytics Project, LLP
A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s.  His newsstand successes include the Dollar Tree Program, Family Circle’s 75th Anniversary multi-platform promotion/$0.75 edition, and the sale of the first bookazine (Great American Kitchens, 2000).  He spent the last two years of his... Read More →
avatar for Mark Metz

Mark Metz

Publisher & CEO, Conscious Dancer Magazine
Mark Metz is the founder of the Dance First Association, and publisher of Conscious Dancer magazine, founded in 2007. Since then, the term 'conscious dance' has become the catch-all phrase used by holistic movement and dance fitness professionals around the world, and Conscious Dancer is the recognized leader in this rapidly growing field. Seeking to establish dominance in the niche by joining forces with a larger publisher who understands the... Read More →
avatar for Darren Sanefski

Darren Sanefski

Assistant Professor of Multiple Platform Journalism, Meek School of Journalism and New Media at the University of Mississippi
Darren Sanefski is an Assistant Professor of Multiple Platform Journalism at the Meek School of Journalism and New Media at the University of Mississippi. He recently received an RFK Journalism Award for "M-Powered" a magazine he designed, which detailed the students’ service experience in Belize. He was on the faculty at the S.I. Newhouse School of Public Communications at Syracuse University from 2005 until 2011 and has been an adjunct... Read More →
avatar for Thea Selby

Thea Selby

Principal, Next Steps Marketing
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand. She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional... Read More →
avatar for Andy Serwer

Andy Serwer

Managing Editor, Fortune
As managing editor of FORTUNE, Andy Serwer is responsible for overseeing FORTUNE magazine and FORTUNE.com, with a combined audience of more than 11 million readers, as well as FORTUNE digital media and FORTUNE’s conferences. He was named managing editor of FORTUNE in October 2006. FORTUNE is the only business magazine with a truly global distribution, and the FORTUNE 500 is universally recognized as the most important list of top... Read More →
avatar for John Thames

John Thames

Publisher, Covey Rise
John Thames is Covey Rise’s Publisher, CEO, and Editor in Chief.  “My goal with Covey Rise is to create a magazine that readers will enjoy many decades from now, and that means a 100# cover, 80# paper, perfect bound, with content generated from award-winning writers and photographers.  We receive daily accolades and strong subscription sales which means that readers and advertisers prefer quality to quantity.”
avatar for Kelly Waldrop

Kelly Waldrop

President and Associate Publisher, Covey Rise
Kelly Waldrop is Covey Rise’s President and Associate Publisher.  He brings a lifetime of publishing and sporting experience to the magazine.  “I’ve been in publishing for most of my career but always wanted to create a clean, content-driven magazine.  Our current model includes a 75% content to 25% advertising ratio that is visually stunning.  Publishing in the vertical markets is unique, but two facts... Read More →
avatar for Vicki Wellington

Vicki Wellington

Publisher, Food Network Magazine
Vicki Wellington was named launch publisher of Food Network Magazine, a joint venture of Hearst Magazines and Food Network, in October 2008. Powered by the electricity and magic of its celebrity chefs, Food Network Magazine has rocketed to success by bringing the excitement of the Food Network brand to print. Fueled by consumers’ demand for all things Food Network, the magazine has revolutionized the industry landscape by combining in one... Read More →


Wednesday September 25, 2013 9:00am - 4:00pm
Soho Complex, 7th Floor