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Monday, September 23 • 2:20pm - 3:15pm
Beyond Custom: Developing a Killer Content Marketing Strategy

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Content marketing has gotten a lot of buzz lately, and for good reason — clients of all sizes, from major multinationals to local businesses, seek the audience engagement and branding opportunities afforded by blogs, advertorials, case studies, video, social media and the like. While offering all the tools and expertise marketers need, publishers are still feeling out their role in this new landscape. What's the best way to incorporate content marketing services from a strategy, revenue and workflow perspective? What are the opportunities and best practices for publishers going forward? Our panel of experts will answer these questions and more.

avatar for Lori Rosen

Lori Rosen

Founder & President, The Rosen Group
Lori Rosen is Executive Director of the Custom Content Council (CCC), a position she accepted in May of 2002, when the organization became an independent entity. The CCC is devoted to helping members grow their content marketing practice and educate marketers on the value of content strategies. This is done through proprietary research initiatives, CCC web site promotion, membership meetings, networking, best practices, ongoing public awareness... Read More →

avatar for Dan Davenport

Dan Davenport

Content Director, MXM
Dan Davenport is Content Director for MXM, an engagement agency that creates content-centric programs that help its clients build stronger relationships with their customers. Dan’s teams create content programs for such clients as Lowe’s, Kraft, Volkswagen, Bank of America and Chrysler. MXM is a 700-person global agency whose work across all channels—mobile, social, digital, video and print—is built upon the abiding... Read More →
avatar for Adam Reinebach

Adam Reinebach

EVP, Marketing Solutions, Source Media
As EVP of Marketing Solutions, Adam is responsible for setting the strategic direction and managing the day-to-day operations of what functions as SourceMedia’s in-house marketing agency. The Marketing Solutions group handles over 500 projects a year for an elite group of financial services clients, ranging from custom content and lead generation to research and video.  Adam also manages the sales team for subscriptions and events as... Read More →
avatar for Andrew Siebert

Andrew Siebert

Managing Partner, Imprint
Andrew is founder and Managing Partner of Imprint, a content strategy and custom communications agency based in NYC.  Andrew has recently been President of Dow Jones Content Lab and President of SmartMoney (magazine, website, mobile), which was a joint venture between Dow Jones and Hearst Magazines.  In addition to running Imprint, Andrew is also the current Chairman of the Custom Content Council (CCC).  The CCC is the leading... Read More →

Monday September 23, 2013 2:20pm - 3:15pm
Ziegfield, 4th Floor