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Tuesday, September 24 • 9:00am - 9:55am
Niche Publishing Roundtable

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Built around the interests of specific communities and targeted advertising, niche magazines are well set up to attract and keep audiences. The segment is characterized by a focus on editorial quality, a thorough
understanding of readers’ needs, extensive use of social media, events and other community-building channels, and (in most cases) more subscription income and less reliance on ad revenue and newsstand sales compared to the larger consumer magazines. Join a panel of publishers as they discuss the distinct qualities, challenges and opportunities in the niche/regional publishing space.


Moderators
avatar for Zachary Hastings Hooper

Zachary Hastings Hooper

Zachary is a Washington, DC-based public relations consultant with nearly two decades experience creating communications strategies for organizations in the media, non-profit, and technology sectors. Most recently, he served as director of public affairs for the Bipartisan Policy... Read More →

Speakers
avatar for Doug Heuck

Doug Heuck

Publisher, Pittsburgh Quarterly
A graduate of Kenyon College, Douglas Heuck has been a Pittsburgh journalist for 28 years. He spent 20 years at the Pittsburgh Press and Post-Gazette, with most of that time as an investigative reporter.  He penned 13 newspaper series, ranging from living on the streets disguised... Read More →
avatar for Gary Michelson

Gary Michelson

Consumer Marketing Director, Garden and Gun
Gary has over 20 years of experience in consumer marketing/audience development; working for Scholastic, Consumer Reports, Reader’s Digest and Condé Nast.  Most recently, with Circulation Specialists, Gary has been responsible for the audience development strategy and execution... Read More →
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Stephanie Skinner

Publisher, Culture Magazine
avatar for Marcelle Soviero

Marcelle Soviero

Editor in Chief, Brain, Child magazine
Marcelle Soviero is the Editor-in-Chief of Brain, Child: The Magazine for Thinking Mothers. Founded in 2000, Brain, Child is the largest literary magazine devoted to motherhood. Contributors have included Pulitzer Prize-winning novelists Jane Smiley and Anne Tyler, best-selling author... Read More →
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Andre Torres

Publisher, Wax Poetics


Tuesday September 24, 2013 9:00am - 9:55am
Ziegfield, 4th Floor