Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic
Tuesday, September 24 • 9:00am - 9:55am
Niche Publishing Roundtable

Sign up or log in to save this to your schedule and see who's attending!

Built around the interests of specific communities and targeted advertising, niche magazines are well set up to attract and keep audiences. The segment is characterized by a focus on editorial quality, a thorough
understanding of readers’ needs, extensive use of social media, events and other community-building channels, and (in most cases) more subscription income and less reliance on ad revenue and newsstand sales compared to the larger consumer magazines. Join a panel of publishers as they discuss the distinct qualities, challenges and opportunities in the niche/regional publishing space.


Moderators
avatar for Zachary Hastings Hooper

Zachary Hastings Hooper

Zachary is a Washington, DC-based public relations consultant with nearly two decades experience creating communications strategies for organizations in the media, non-profit, and technology sectors. Most recently, he served as director of public affairs for the Bipartisan Policy Center, overseeing the think tank’s branding initiatives, partnerships, publications and events. Previously, he was senior vice president with The Rosen Group, a... Read More →

Speakers
avatar for Doug Heuck

Doug Heuck

Publisher, Pittsburgh Quarterly
A graduate of Kenyon College, Douglas Heuck has been a Pittsburgh journalist for 28 years. He spent 20 years at the Pittsburgh Press and Post-Gazette, with most of that time as an investigative reporter.  He penned 13 newspaper series, ranging from living on the streets disguised as a homeless man to the last in-depth interview of polio pioneer Dr. Jonas Salk.  His newspaper series received several national awards and three Keystone... Read More →
avatar for Gary Michelson

Gary Michelson

Consumer Marketing Director, Garden and Gun
Gary has over 20 years of experience in consumer marketing/audience development; working for Scholastic, Consumer Reports, Reader’s Digest and Condé Nast.  Most recently, with Circulation Specialists, Gary has been responsible for the audience development strategy and execution on a number of re-launches and new launches including the highly successful Garden & Gun magazine.
SS

Stephanie Skinner

Publisher, Culture Magazine
avatar for Marcelle Soviero

Marcelle Soviero

Editor in Chief, Brain, Child magazine
Marcelle Soviero is the Editor-in-Chief of Brain, Child: The Magazine for Thinking Mothers. Founded in 2000, Brain, Child is the largest literary magazine devoted to motherhood. Contributors have included Pulitzer Prize-winning novelists Jane Smiley and Anne Tyler, best-selling author Barbara Ehrenreich, and acclaimed writers Antonya Nelson, Alice Hoffman, and Susan Maushart. | | Since Ms. Soviero purchased the magazine a year ago, she and her... Read More →
AT

Andre Torres

Publisher, Wax Poetics


Tuesday September 24, 2013 9:00am - 9:55am
Ziegfield, 4th Floor