Built around the interests of specific communities and targeted advertising, niche magazines are well set up to attract and keep audiences. The segment is characterized by a focus on editorial quality, a thorough
understanding of readers’ needs, extensive use of social media, events and other community-building channels, and (in most cases) more subscription income and less reliance on ad revenue and newsstand sales compared to the larger consumer magazines. Join a panel of publishers as they discuss the distinct qualities, challenges and opportunities in the niche/regional publishing space.
