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Tuesday, September 24 • 1:15pm - 2:15pm
Personalization: Giving Users What They Really Want

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No matter how top-notch an editorial team is, there is no way any team can anticipate the infinite combinations of content that are relevant, or required, by one individual user, at one point in time, for a specific purpose.  While they may employ expert curators and guardians of quality and accuracy, a publisher can not be clairvoyant - or can they? Learn how STM publishers are taking steps to not only enable users to personalize their content choices, but also going the next level to introduce tools that anticipate user needs.

avatar for Michael Clarke

Michael Clarke

President, Clarke & Company
Michael Clarke is the President of Clarke & Company, a management consultancy working at the intersection of technology and content. Clarke & Company focuses on digital strategy, product and business development, marketing, and market research related to professional and scholarly... Read More →

avatar for Sam Molyneux

Sam Molyneux

CEO, Sciencescape
avatar for Jacob Morse

Jacob Morse

VP of Product, Pure Discovery

Tuesday September 24, 2013 1:15pm - 2:15pm EDT