No matter how top-notch an editorial team is, there is no way any team can anticipate the infinite combinations of content that are relevant, or required, by one individual user, at one point in time, for a specific purpose. While they may employ expert curators and guardians of quality and accuracy, a publisher can not be clairvoyant - or can they? Learn how STM publishers are taking steps to not only enable users to personalize their content choices, but also going the next level to introduce tools that anticipate user needs.
