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Monday, September 23
 

7:30am

Registration Open in Lobby!
Monday September 23, 2013 7:30am - 6:00pm
5th Floor

9:00am

Publishing Business Conference & Expo Welcome and Coffee
Speakers
avatar for Lynn Rosen

Lynn Rosen

Editorial Director, Publishing Business Conference & Expo


Monday September 23, 2013 9:00am - 9:15am
Astor Ballroom, 7th Floor

9:15am

Keynote: The Amazon Effect Redux

Last year in an article in The Nation, Steve Wasserman explored the vast impact of Amazon's strategy on the publishing industry as a whole. In just over a year, much has changed: Amazon has bought GoodReads, Penguin and Random House have merged, Apple lost the initial round with the DOJ, and more. In this keynote, Wasserman revisits "The Amazon Effect" to see what has changed--and what has not.


Speakers
avatar for Steve Wasserman

Steve Wasserman

Yale University Press, The Nation Magazine
Steve Wasserman, former editor of the Los Angeles Times Book Review, served as editorial director of Times Books and publisher of Hill & Wang, an imprint of Farrar, Straus & Giroux. He is a past partner of Kneerim & Williams Literary Agency and is currently Editor at Large for Yale University Press. Photo by Mariana Cook


Monday September 23, 2013 9:15am - 9:35am
Astor Ballroom, 7th Floor

9:35am

Keynote: Reading 2.0

Reading in book and magazine form has come a long way since the invention of moveable type, the printing press, and oil-based inks. To put this in Silicon Valley terms, everything we know about reading up until now might be called "Reading 1.0" -- but now with digital content, online social interaction, big data, and cloud computing, the form of reading is changing. Jason Merkoski uses insights he's gotten from his time at Amazon helping to invent Kindle ebooks to talk through what the brave new world of "Reading 2.0" is starting to look like, and he provides attendees at this conference, as early adopters, a number of innovations they can take away with them for their own "Reading 2.0" initiatives.

 


Speakers
avatar for Jason Merkoski

Jason Merkoski

Author, Burning the Page
Jason Merkoski was a development manager, product manager, and the first technology evangelist at Amazon. He helped to invent technology used in today’s eBooks and was a member of the launch team for each of the first three Kindle devices. Trained in theoretical math at MIT, he worked for almost two decades in telecommunications and e-commerce with America’s biggest online retailers, and he’s worked with publishers large and... Read More →


Monday September 23, 2013 9:35am - 9:55am
Astor Ballroom, 7th Floor

9:55am

The Next Wave of Change in the Publishing World
Drawing on 13 years of data and insights from a worldwide study in 30 countries, Jeffrey Cole will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. Which of the traditional media will survive the digital challenge and thrive in a digital environment and which will disappear? How will publishing evolve in a digital era? What opportunities are presented by social networking? The presentation will examine the latest trends as well as developments that are likely to occur in the next two to three years.

Speakers
avatar for Dr. Jeffrey Cole

Dr. Jeffrey Cole

Research Professor; Director of the Center for the Digital Future, USC Annenberg School for Communication & Journalism
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the... Read More →


Monday September 23, 2013 9:55am - 10:15am
Astor Ballroom, 7th Floor

10:15am

Keynote Q&A with Steve Wasserman, Jason Merkoski and Dr. Jeffrey Cole
Moderators
avatar for Dominique Raccah

Dominique Raccah

Publisher and CEO, Sourcebooks
Dominique has broken innovation barriers from the founding of Sourcebooks, her publishing company. Sourcebooks has become one of today's largest independent publishers, through a willingness to innovate, pioneering new formats including integrated mixed-media titles in both print (MediaFusion imprint) and digital (Shakesperience), its fast-growing “Put Me In the Story” app and website, and its digital reading club for romance... Read More →

Speakers
avatar for Dr. Jeffrey Cole

Dr. Jeffrey Cole

Research Professor; Director of the Center for the Digital Future, USC Annenberg School for Communication & Journalism
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the... Read More →
avatar for Jason Merkoski

Jason Merkoski

Author, Burning the Page
Jason Merkoski was a development manager, product manager, and the first technology evangelist at Amazon. He helped to invent technology used in today’s eBooks and was a member of the launch team for each of the first three Kindle devices. Trained in theoretical math at MIT, he worked for almost two decades in telecommunications and e-commerce with America’s biggest online retailers, and he’s worked with publishers large and... Read More →
avatar for Steve Wasserman

Steve Wasserman

Yale University Press, The Nation Magazine
Steve Wasserman, former editor of the Los Angeles Times Book Review, served as editorial director of Times Books and publisher of Hill & Wang, an imprint of Farrar, Straus & Giroux. He is a past partner of Kneerim & Williams Literary Agency and is currently Editor at Large for Yale University Press. Photo by Mariana Cook


Monday September 23, 2013 10:15am - 10:45am
Astor Ballroom, 7th Floor

10:45am

Fast Break
Monday September 23, 2013 10:45am - 10:55am
Marriott Marquis

10:55am

Keynote: Innovate or Die: Lessons on Managing Change
Drawing on his three decades at the Consumer Electronics Association (CEA)® and The International CES®  - the world’s gathering place for all who thrive on the business of consumer technologies - CEA President and CEO Gary Shapiro has worked with some of the world’s most successful innovators including Apple, IBM and Microsoft.  Shapiro will discuss the 10 essential characteristics of innovation and how to apply them for extraordinary success.  His comments are based upon CEA's New York Times bestseller, Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses, where Shapiro explains how lessons from tae kwon do (in which he has a black belt) can help businesses prepare for — and adapt to — innovative change.

Speakers
avatar for Gary Shapiro

Gary Shapiro

President & CEO, Consumer Electronics Association
Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing more than 2,000 consumer electronics companies, and owning and producing the world’s largest annual innovation tradeshow, the International CES®. Shapiro led the industry in its successful transition to HDTV. He co-founded and chaired the HDTV Model Station and served as a leader of the Advanced Television... Read More →


Monday September 23, 2013 10:55am - 11:25am
Astor Ballroom, 7th Floor

11:30am

Exhibit Hall Opens
Find new vendors and resources at the packed PBC Exhibit Hall. Innovative suppliers from printing, software and other tools of the publishing trade are there to help you find better pricing and results for your company!

Monday September 23, 2013 11:30am - 6:00pm
5th Floor

12:00pm

Lunch
Monday September 23, 2013 12:00pm - 1:00pm
5th Floor

12:15pm

How to Earn Money in Publishing With Augmented Reality
Learn how to easily use Augmented Reality for additional ad revenue, reader engagement and to boost your publication’s image. Layar is the world’s largest Augmented Reality platform with 33 million downloads and over 50.000 publishers and marketers using its platform. We’ll share insights, examples and lessons learned aimed to help you get started on the easiest and most budget-friendly platform.

Speakers

Monday September 23, 2013 12:15pm - 12:35pm
Lyceum

12:15pm

Print to Digital, Digital First, Simultaneous Publishing – What’s Your Strategy?
Publishers need a unified content strategy to prepare their content for multichannel delivery. The crucial point for publishers today is to structure their content to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.

In this session, we will discuss:
+ The benefits and pitfalls of each print and digital strategy
+ Which strategy would potentially maximize my content?
+ How do I maximize the workflows on the print and digital side to maximize my content’s potential?
+ Does it make financial and strategic sense to partner with a company using each strategy?

Moderators
avatar for John Prabhu

John Prabhu

VP, Solutions Architect, SPi Global
John Prabhu has 19 years of experience in developing solutions through all stages of the publishing cycle. John’s focus has been in developing a unified approach to print-digital publishing and operational workflow strategies around eBook / XML production, semantic coding and enrichment, CMS / LMS and customer back-office support. John is a member of the IDPF working group evolving EPUB3 specifications and IMS Global Consortium (Common... Read More →

Speakers
avatar for Matthew Cavnar

Matthew Cavnar

Vice President, Vook
Matthew is the VP of Business Development at Vook where he extends Vook's cloud-based ePublishing platform to content holders everywhere. At Vook, Matthew has produced the award-winning JFK:50 Days enhanced eBook with NBC and Perseus, Unleashing the Super IdeaVirus with Seth Godin, Winning the Zero Moment of Truth with Google, as well as a variety of eBook projects for Simon & Schuster, Penguin, Harvard... Read More →
avatar for Lisa McLaughlin

Lisa McLaughlin

Director of Publishing Operations, AIP Publishing
Ms. Lisa McLaughlin has an MBA from Babson College in Wellesley, MA and a BA from Simmons College in Boston, MA.  Lisa is the Director of Publishing Operations at AIP Publishing with responsibility for all publishing operations including management of AIPP’s  Peer Review and Production.  Prior to joining AIP Publishing, LLC in 2010, Lisa held senior positions at Aptara, a digital publishing partner, as well as with... Read More →
KS

Kathryn Stewart

VP, Education Production GPM, Cengage


Monday September 23, 2013 12:15pm - 12:35pm
Lyceum

12:15pm

The Book Marketing Challenge
Book-marketing gurus Brian Jud and Guy Achtzehn discuss the burgeoning field of special sales — how you can sell more of your books in large, non-returnable quantities to corporations, associations, manufacturers, schools and more. They will provide on-the-spot sales ideas for any title. Bring your books, stump the expert and win a prize.

Speakers
avatar for Guy Achtzehn

Guy Achtzehn

President/Founder, Promotional Bookstore/Marketing and Sales Group
Guy Achtzehn is the president of the Promotional Bookstore and founder of the Marketing and Sales Group, a company he formed over 20 years ago selling products as premiums, incentives and ad specialties to buyers in corporation, small businesses, associations, schools, government agencies, hospitals and other prospective buyers. He has represented Simon & Schuster and Random House titles. Guy is also on the Board of Directors of the... Read More →
avatar for Brian Jud

Brian Jud

President, Book Marketing Works
Brian Jud is an author, book-marketing consultant, seminar leader, television host President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (APSS). | | Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate... Read More →


Monday September 23, 2013 12:15pm - 12:45pm
Exhibit Hall

12:45pm

A Different Way to Get to a Better Bottom Line
Does the threatened end of the physical book spell the beginning of the end for large publishers and give way to the rise of the self-publisher? Not if we can help it! Business models need to change to keep up with the markets and the demands of today’s consumers. To do this we need to look at business in a very different way, from editorial to supply chain and beyond. We’ll walk you through new ways to look at old challenges and illustrate areas that can drive a better bottom line and make physical books more profitable and viable in tomorrow’s market.

Speakers
BH

Boris Hughes

North American Business Development Manager, Publishing, Hewlett-Packard


Monday September 23, 2013 12:45pm - 1:05pm
Edison, 5th Floor

12:45pm

Print & Digital... A Love Story?
The publishing pendulum swings more wildly than ever as content providers endeavor to match digital strategies to complement legacy print. Can they coexist together? Are they better separate and alone? Or are they ultimately a match made in heaven? Let’s take 20 minutes to explore what the relationship options are today and ask: where is this relationship heading?

Speakers
MW

Michael Weinglass

Business Development Director, Digital Solutions Group, RR Donnelley


Monday September 23, 2013 12:45pm - 1:05pm
Lyceum

1:15pm

Building a Brand People Love: Fostering Engagement and Audience Discovery
As the marketplace evolves and retail options shrink, how readers interact with and relate your brand — whether you consider your brand your imprint(s), your authors, your series or your online communities — is becoming more important. It's also something you, as a publisher, are increasingly responsible for as a means of driving engagement with and discovery of your titles. While this is not something many publishers are accustomed to doing, it's not completely foreign to your core competencies (meaning that you can learn to do it!).

In this session you'll learn strategies for:
+ Identifying and developing your brandable assets
+ Leveraging those brands to interact with your audience (and gain valuable business intelligence)
+ Cultivate, develop and protect that brand.

Moderators
avatar for Dan Blank

Dan Blank

Founder, We Grow Media
Dan Blank is the founder of WeGrowMedia where he has worked with hundreds of writers helping them to develop their author platforms, grow their careers as writers, and build the skills they need to connect with readers. You can find him at http://WeGrowMedia.com or on Twitter at @DanBlank

Speakers
avatar for Jeffrey Lependorf

Jeffrey Lependorf

Executive Director, CLMP
Jeffrey Lependorf serves as the shared Executive Director to America's two national nonprofit organizations serving the community of independent literary publishers: the Council of Literary Magazines and Presses (CLMP.org), founded in 1967 and providing technical assistance to and advocating on behalf of literary small press and magazine publishers, and Small Press Distribution (SPDbooks.org), founded in 1969 and providing distribution services... Read More →
avatar for Miriam Parker

Miriam Parker

Online Marketing Director, Little Brown
Miriam Parker is the Online Marketing Director at Little, Brown and Company. She has spent the past fifteen years building websites, brands, creating online communities and trailblazing in social media for such brands as MTV, ABC, Warner Books, Little, Brown and Grand Central Publishing and such authors as J.K. Rowling, Malcolm Gladwell, David Sedaris, James Patterson, Michael Connelly, Sidney Sheldon, David Baldacci, George Pelecanos, Nelson... Read More →
avatar for Kate Rados

Kate Rados

Director of Community Development, Crown Publishing Group
Kate Rados is the Director, Community Development for Crown Publishing | Penguin Random House, where she oversees audience development across social media, brand websites, and email marketing.  Formerly, Kate was the Group Digital Marketing Director for F+W Media and held similar roles at Chelsea Green and Sterling Publishing.  Prior to her Publishing career, Kate was a Casting Director for MTV Networks and Publicist for... Read More →


Monday September 23, 2013 1:15pm - 2:10pm
Wilder, 4th Floor

1:15pm

Annotating the World's Knowledge
Twenty years ago, Marc Andreesen and Eric Bina built annotationtechnology into the very first Mosaic browser, only to remove it when itbecame obvious that networked storage and retrieval was immature. Buttoday, the availability and promise of networked technologies means thatwe have to not merely refactor, but instead re-imagine, how we “do”science, write journalism, draft laws, and knit together a globalcommunity of informed world citizens. Hypothesis is working to developopen source tools that  encourage people to annotate any web document,either for themselves, or to help build a discussion of the value andcontext of information online.Attendees will learn:* What annotation is, how it works, and who is building applicationswith it.* How annotation is an integral part of the redesign of academic publishing.

Speakers
avatar for Peter Brantley

Peter Brantley

Director of Scholarly Communication, Hypothes.is
Peter is the Director of Scholarly Communications at the not-for-profit startup, Hypothes.is. Previously, Peter was the Director of the BookServer Project at the Internet Archive, where he developed new business models in distributing digital books, and fostered the publication, distribution, and access to digital content based on open formats and standards.  He is also the convener of the Books in Browsers conference, a summit for... Read More →


Monday September 23, 2013 1:15pm - 2:10pm
O'Neil, 4th Floor

1:15pm

The New Sales Paradigm: Consultative, Integrative and Strategic
As the media landscape has changed, so have the skills, strategies and approaches required of salespeople. Today, sales specialists must position themselves as marketing experts who can help clients maximize resources and marketing spend. Integrated media offers new possibilities for customizing sales approaches, but also presents challenges for salespeople as they go beyond pitching advertising to understanding clients’ unique business goals.

You will learn:
+ What is required of effective sales teams today and how to achieve the goal of consultative, integrative selling for the maximum benefit of the client
+ How to re-train legacy salespeople to adopt a consultative approach
+ How to identify and recruit new

Moderators
avatar for James Elliott

James Elliott

President, The James G. Elliott Co.
Jim Elliott has over 40 years experience in the advertising industry.  Before founding his own national media sales company in 1984, he held numerous executive positions, including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine.  | His hands-on work with more than 250 media clients has given him a tremendous breadth of knowledge about the challenges faced by publishers and... Read More →

Speakers
avatar for Dave Leskusky

Dave Leskusky

Group President, North American Publishing Company
Dave Leskusky, Group President at North American Publishing Company, is a persuasive executive dedicated to growing profitable business in competitive environments through building dynamic business and personal relationships and solution selling. Leskusky has evolved from solely selling print media to selling marketing solutions to creating a full-service marketing consulting organization. Dave is a 2010 inductee into NAPL’s Soderstrom... Read More →
avatar for Paul Tourbaf

Paul Tourbaf

Executive Vice President, Corporate Accounts, Hanley Wood LLC
Paul has been at the forefront of Hanley Wood's digital media strategy serving in several leadership roles since 2000 including National Accounts Manager, VP Sales & Editorial and currently as the Executive Vice President of Corporate Sales. His list of accomplishments include integrating Hanley Wood's e-Media division into Business Media to form a stronger media sales organization, growing online advertising by 2000%, and coordinating the... Read More →


Monday September 23, 2013 1:15pm - 2:10pm
Ziegfield, 4th Floor

1:15pm

INTERQUEST’s Digital Printing in Publishing Forum

For 2013 INTERQUEST is expanding its New York Book Printing Forum to encompass other key areas of the publishing market—magazines and newspapers. Although these sectors have been seriously impacted by the economic crisis and electronic delivery, they offer promising opportunities for digital printing in on–demand and personalized applications.

View Agenda, Details & info here!


Monday September 23, 2013 1:15pm - 5:00pm
O'Neil, 4th Floor

1:15pm

Mobile & Digital Magazine Symposium
Our annual, interactive symposium on digital media is better than ever this year with a focus on actionable ideas for taking digital publishing to the next level. Distinguished speakers will focus on key subject areas including functionality, discoverability, cross-platform business models, audience development and monetization.

View Agenda, Details & info here!

Monday September 23, 2013 1:15pm - 5:00pm
Julliard 5th Floor

2:20pm

Strengthen Your Core: Strategies for Increasing Profit Margins and Maximizing Your Resources
Each publisher needs to make strategic choices about how to get the most out of its resources while continuing to produce the secret sauce—top-notch content—that its readers and customers expect. This session provides strategies for forming partnerships with companies that specialize in processes not native to your staff, thus allowing you to focus your precious resources on what you do best, and letting your partner leverage its experience and broad knowledge of industry best practices toward higher efficiency and bigger margins.

Moderators
avatar for John Prabhu

John Prabhu

VP, Solutions Architect, SPi Global
John Prabhu has 19 years of experience in developing solutions through all stages of the publishing cycle. John’s focus has been in developing a unified approach to print-digital publishing and operational workflow strategies around eBook / XML production, semantic coding and enrichment, CMS / LMS and customer back-office support. John is a member of the IDPF working group evolving EPUB3 specifications and IMS Global Consortium (Common... Read More →

Speakers
avatar for Marty Schecter

Marty Schecter

VP Digital Business Development, John Wiley & Sons
Marty Schecter leads the digital transformation strategy for Wiley’s professional business publishing as this 206-year-old knowledge publisher innovates new digital products and services. In addition to leading a global team of product managers and business development managers responsible for products in eLearning, online information, and professional workflow, he’s responsible for identifying new digital companies for strategic... Read More →
avatar for Seth Seigel-Laddy

Seth Seigel-Laddy

VP, Technology and Digital Services, Scholastic Media
Seth Seigel-Laddy is the Vice President, Technology and Digital Services at Scholastic Media, a division of Scholastic Inc, the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Seth and his team focus on the development of Scholastic's consumer facing applications for PC, iOS, Android and Windows phones and tablets.  His primary focus... Read More →
AY

Aaron Yaverski

Vice President, Wolters Kluwer


Monday September 23, 2013 2:20pm - 3:15pm
Wilder, 4th Floor

2:20pm

The Power of Video Marketing

An author event that’s completely virtual, yet allows attendees to ask questions and chat directly with the author? A video service that allows you to set up a personal screening room online? A community that uses video to allow  readers to weigh in on what they are reading  to create word of mouth? A publisher that includes QR codes inside books to link to additional video content on-line to broaden the consumer's experience and their own marketing reach? Learn innovative ways to use video as a marketing tool by hearing from some leading innovators in the medium.


Moderators
avatar for Susan Danziger

Susan Danziger

Founder, Ziggeo
Susan Danziger is the founder and CEO of Ziggeo, a platform which enables the recording, collecting and screening of videos.  Ziggeo can be used to easily and cost-efficiently collect author videos and reader testimonials. Danziger founded DailyLit, the first company to develop a platform that enabled books to appear on phones (it was recently sold to Plympton).  She previously worked for Random House and received a JD from NYU School... Read More →

Speakers
avatar for Luke Parker Bowles

Luke Parker Bowles

Executive Vice President of Production, Open Road
Luke Parker Bowles is executive vice president of production for Open Road Integrated Media, a digital publisher and multimedia content company. Open Road publishes and markets ebooks from authors including William Styron, Pat Conroy, Alice Walker, James Jones, and Pearl S. Buck. Parker Bowles runs Open Road’s digital entertainment division, which creates short documentary film pieces about its authors to market their... Read More →
avatar for Steve Gottlieb

Steve Gottlieb

Founder & CEO, Shindig
Serial Entrepreneur and angel investor Steve Gottlieb is the Founder and CEO of Shindig, a patented new video chat technology that enables large-scale interactive events. Still in Beta, hundreds of prominent hosts (including Hugh Howey, Michael Pollan, TEDx, Big Daddy Kane, David Houle, and Guy Kawasaki) have already embraced Shindig for their online events. With Shindig, Gottlieb aims to redefine the state of the art of online engagement in a... Read More →
avatar for Rebecca Levey

Rebecca Levey

Co-founder, KidzVuz.com
Rebecca Levey is the Co-Founder of KidzVuz, the only video creation and sharing site by kids for kids, where kids create video reviews of books, movies, travel, fashion, toys, tech and more. As a leading education and family technology expert she has appeared on ABC News, CBS, NBC, PBS Frontline and WPIX, been featured on Parenting.com, Mashable, The Associated Press, The L.A. Times, The New York Times, and The New York Daily News. Rebecca... Read More →
avatar for Leigh Marchant

Leigh Marchant

Marketing Director, Random House, Dial Press, Spiegel & Grau, and Modern Library
Leigh Marchant is Director of Marketing for Random House and Spiegel & Grau. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus Books Group, and Harcourt. She earned her MBA from New York University’s Stern School of Business and holds an undergraduate degree from Cornell... Read More →


Monday September 23, 2013 2:20pm - 3:15pm
Odets, 4th Floor

2:20pm

Beyond Custom: Developing a Killer Content Marketing Strategy
Content marketing has gotten a lot of buzz lately, and for good reason — clients of all sizes, from major multinationals to local businesses, seek the audience engagement and branding opportunities afforded by blogs, advertorials, case studies, video, social media and the like. While offering all the tools and expertise marketers need, publishers are still feeling out their role in this new landscape. What's the best way to incorporate content marketing services from a strategy, revenue and workflow perspective? What are the opportunities and best practices for publishers going forward? Our panel of experts will answer these questions and more.

Moderators
avatar for Lori Rosen

Lori Rosen

Founder & President, The Rosen Group
Lori Rosen is Executive Director of the Custom Content Council (CCC), a position she accepted in May of 2002, when the organization became an independent entity. The CCC is devoted to helping members grow their content marketing practice and educate marketers on the value of content strategies. This is done through proprietary research initiatives, CCC web site promotion, membership meetings, networking, best practices, ongoing public awareness... Read More →

Speakers
avatar for Dan Davenport

Dan Davenport

Content Director, MXM
Dan Davenport is Content Director for MXM, an engagement agency that creates content-centric programs that help its clients build stronger relationships with their customers. Dan’s teams create content programs for such clients as Lowe’s, Kraft, Volkswagen, Bank of America and Chrysler. MXM is a 700-person global agency whose work across all channels—mobile, social, digital, video and print—is built upon the abiding... Read More →
avatar for Adam Reinebach

Adam Reinebach

EVP, Marketing Solutions, Source Media
As EVP of Marketing Solutions, Adam is responsible for setting the strategic direction and managing the day-to-day operations of what functions as SourceMedia’s in-house marketing agency. The Marketing Solutions group handles over 500 projects a year for an elite group of financial services clients, ranging from custom content and lead generation to research and video.  Adam also manages the sales team for subscriptions and events as... Read More →
avatar for Andrew Siebert

Andrew Siebert

Managing Partner, Imprint
Andrew is founder and Managing Partner of Imprint, a content strategy and custom communications agency based in NYC.  Andrew has recently been President of Dow Jones Content Lab and President of SmartMoney (magazine, website, mobile), which was a joint venture between Dow Jones and Hearst Magazines.  In addition to running Imprint, Andrew is also the current Chairman of the Custom Content Council (CCC).  The CCC is the leading... Read More →


Monday September 23, 2013 2:20pm - 3:15pm
Ziegfield, 4th Floor

2:20pm

Why Should We Care About UX?

UI/UX,  what does it mean and why do publishers care? Learn how publishers have addressed user experience in website redesign, content restructuring, and product development overall.  Understand why UX was important to product design and how seriously thinking about user experience positively impacted traffic and revenue.


Moderators
avatar for Ann Michael

Ann Michael

President, Delta Think
Ann Michael has worked in eight different industries including information management, strategy and management consulting, software development, and publishing.  She is currently President of Delta Think, a publishing and digital media consultancy focused on innovation in product strategy, development, and management. Delta Think clients have included the American Association for the Advancement of Science, the American Society for... Read More →

Speakers
avatar for Juan-Carlos Sobrino

Juan-Carlos Sobrino

Head of User Experience, Design & Analytics, Nature Publishing Group
Juan-Carlos has 18 years of experience in the web industry, where he has been involved in every aspect of interactive production and management, from content development and marketing, to interface design, usability testing, programming, project management, data analysis, and strategy planning.  For the last 5+ years he has been the Head of User Experience, Design & Analytics at the Nature Publishing Group.
avatar for Rob Virkar-Yates

Rob Virkar-Yates

Director of Marketing & Communications, Semantico
Rob has over 19 years’ digital experience; including more than 10 years experience as a user experience practitioner and 4 years as a strategist & planner. He was one of the UK’s first dedicated Information Architects when working for Organic (UK) in 1998-99. Rob has worked for many global consumer brands across digital, brand and retail in the UK & Europe, India, Russia, China and the US.


Monday September 23, 2013 2:20pm - 3:15pm
Lyceum

3:15pm

Ice Cream Break
Monday September 23, 2013 3:15pm - 4:00pm
5th Floor

3:30pm

Designing Your Email For Maximum Subscriber Engagement
Email continues to be a great content delivery method for publishers. However, as more and more email users check their email on mobile devices, publishers which adapt to these new environments will benefit from happier subscribers and higher engagement rates. Learn new-school email design for publishers with EmailDirect.com Co-Founder, Chris Bryan.

Speakers
CB

Chris Bryan

Co-Founder and Partner, EmailDirect.com


Monday September 23, 2013 3:30pm - 3:50pm
Lyceum

3:30pm

Optimizing the Management of Revenue-Generating Content Assets
From the initiation of an advertising order through the actual “publication” of the asset, publishers today are challenged with how to collect, edit, revise, and distribute their content in an efficient, effective manner. Having a unified strategy for how to handle this content is imperative, but it is also critical to have the right content workflow and management tools to help enable the strategy. In this session, we will discuss the benefits of developing a cohesive strategy along with the tools necessary to realize the benefits.

We will discuss:
+ content and digital asset management
+ the integration of those tools with the ad booking and production layout process
+ how these elements can be combined to provide the framework for efficiency improvements and improved revenue opportunities.

Speakers
DF

David Fry

CTO, Fry Communications
RP

Rudy Pataro

President, Juggernaut LLC


Monday September 23, 2013 3:30pm - 3:50pm
Edison, 5th Floor

4:05pm

Books Through the Lens of the Tablet Owner
Assumptions about tablet owners have led publishers into a variety of dead ends or disappointing avenues. Simba Information—publisher of Trade E-Book Publishing 2013, Business of Consumer Book Publishing and the forthcoming The Amazon Kindle Report 2013—has tapped into its proprietary consumer data on tablet owners and is taking a deep look at tablet owners and how they interact with books and other content. Simba information will dissolve some of the myths and misconceptions about adults who own and use tablets including the Kindle Fire and the iPad—and show the differences between the tablet owner and others when it comes to print and digital books: demographic data, spending data, reading data and more.

Speakers
avatar for Michael Norris

Michael Norris

Senior Editor/Analyst for *Book Publishing Report*, Simba Information
Michael Norris is senior analyst of Simba Information’s Consumer Media & Technology division. In this role he has created and been the lead author of Simba Information’s The iPad and Its Owner, Children’s Publishing Market Forecast and the popular Trade E-Book Publishing Report report series—which has been providing an annual review and analysis of e-book trends since 2009, the same year the prophetic Trends in Trade... Read More →


Monday September 23, 2013 4:05pm - 5:00pm
Odets, 4th Floor

4:05pm

Collaborative Authoring: Use and Maintenance of a Multidisciplinary 'E-Textbook
A multi-disciplinary textbook faces the challenge of satisfying the need for breadth without compromising
depth. We met this challenge in a text called The Discipline of Organizing with several innovations in book design. The key idea was to write the book as a “core” text with hundreds of supplemental endnotes tagged by discipline, effectively creating a family of related texts suitable for different courses and perspectives. This book architecture lends itself to implementation in ebook formats, and it also implies a clear path for evolving ebooks over time. In this session the lead author and editor of the textbook describes the processes and principles needed to create, deploy and maintain the work.

Speakers
avatar for Robert Glushko

Robert Glushko

Adjunct Full Professor, University of California, Berkeley, School of Information
Robert J. Glushko is an Adjunct Full Professor at the University of California, Berkeley in the School of Information.  Before coming to Berkeley in 2002, he spent a decade in Silicon Valley, where he founded or co-founded four companies in the areas of electronic publishing and e-business. He previously worked in corporate R&D and consulting, mostly at Bell Laboratories.  He has a PhD in cognitive... Read More →


Monday September 23, 2013 4:05pm - 5:00pm
Wilder, 4th Floor

4:05pm

Spies in the House of Books: Is the Book Market Ripe for Magazine Publishers?

One of the biggest publishing stories in recent years has been non-book brands (especially magazines) putting out books. The rise of e-books and long-form digital editions has only accelerated this trend, enabling outsiders with strong brands and content to infiltrate the book business. Join a group of innovative publishers as they discuss new business models and approaches to the world of books.


Moderators
avatar for Mark White

Mark White

Vice President of Specialty Marketing, U.S. News & World Report
Mark W. White is Vice President of Specialty Marketing for U.S. News & World Report, a multi-platform publisher known for its “News You Can Use” brand of journalism and its “Best” series of consumer guides and rankings. He is responsible for marketing U.S. News’ non-web products – such as annual guidebooks about Colleges, Graduate Schools, and Hospitals; the digital U.S. News Weekly; and the licensing of... Read More →

Speakers
avatar for Mark Gompertz

Mark Gompertz

Creative Director, Content Extensions, HEARST MAGAZINES
Mark Gompertz is Creative Director, Content Extensions for Hearst Magazines, developing and executing compelling and substantive content for the company’s print and digital brands, which include 20 consumer magazines and 28 websites in the U.S. The first project, 7 YEARS YOUNGER, became a NY Times Bestseller. In his distinguished career, Gompertz has edited and published numerous award-winning and best-selling books. Most recently he... Read More →
avatar for David Zinczenko

David Zinczenko

David Zinczenko is the author of 14 New York Times best-sellers, with more than 10 million books in print. Zinczenko also spearheads the Random House lifestyle books imprint, Zinc Ink. He is the Nutrition and Wellness Editor for ABC News across all their platforms. He was formerly the General Manager for Rodale, Inc’s Healthy Living Group, serving as Editor in Chief of Men’s Health magazine and Editorial Director of Women’s... Read More →


Monday September 23, 2013 4:05pm - 5:00pm
Ziegfield, 4th Floor

4:05pm

Responsive Design – One Size Does Not Fit All!

Content providers face some tough decisions today in terms of display, especially with the proliferation of devices, screen sizes, and use models. The bottom line is that there is no “one size fits all” or “Best Viewed In” buttons in the world of content delivery anymore. Users expect to be able to access your content from a device of their choice, and the choices are many. Enter Responsive Web Design, a design methodology that allows organizations to tailor its digital presence to the specific use case (web page, smartphone, tablet) upon which the content is viewed.  This session will feature speakers from three organizations who have embraced this methodology, the factors and key decisions that led them there, details about implementation (cost, time, lessons learned), and how it is working out (ie, reaction from users). Attendees will be able to see if Responsive Web Design makes sense for their content delivery needs.


Moderators
avatar for Jabin White

Jabin White

Vice President of Content Management, ITHAKA
Jabin White is Vice President of Content Management for ITHAKA, an organization committed to helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. ITHAKA provides several services to the academic community, including JSTOR and Portico, which increase access to scholarly materials and ensure their preservation for future generations. | | With a heavy... Read More →

Speakers
CD

Catherine Dee

Director of UX, Silverchair Information Systems
avatar for Marjorie Knepp

Marjorie Knepp

Platform Product Manager, JSTOR/ITHAKA
Marjorie Knepp is a Product Manager at ITHAKA, an organization committed to helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways.  Marjie has a background in Project Management and Product Management and is keenly interested in how decisions are made to meet both organizational and user needs.  Prior to joining ITHAKA, Marjie worked for General... Read More →


Monday September 23, 2013 4:05pm - 5:00pm
Lyceum

5:00pm

Un-Wine & Tweet Up
Monday September 23, 2013 5:00pm - 6:00pm
Exhibit Hall

12:15am

How Books Can Bring Light to Africa
The power drawn from book is capable of enlightening and liberating its readers.  These ultimately translates to self empowerment, higher standard of living and poverty reduction/eradication. Books will slowly but definitely improve the stock of human capital in Africa should our leaders invest more in it.

Speakers
EA

Eben Akinyemi

Country Partner, Stransact LLP


Tuesday September 24, 2013 12:15am - 12:35am
Lyceum
 
Tuesday, September 24
 

7:30am

Registration Open in Lobby!
Tuesday September 24, 2013 7:30am - 6:00pm
5th Floor

8:30am

Exhibit Hall Opens
Find new vendors and resources at the packed PBC Exhibit Hall. Innovative suppliers from printing, software
and other tools of the publishing trade are there to help you find better pricing and results for your company!

Tuesday September 24, 2013 8:30am - 3:00pm
5th Floor

9:00am

How Do People Find Your Books? Best Practices in Metadata
Metadata has quickly gone from an unusual buzz word to an item at the top of everyone’s agenda. Often mistakenly looked upon as an operational standard, it is a tool that all publishing departments can use to help customers find books. In this session, Len Vlahos of the Book Industry Study Group will define metadata, identify why it should matter to all stakeholders involved in the creation, distribution and sale of books, and discuss best practices for creating and distributing metadata. This session interprets research conducted by BISG and on the first substantial revision to its metadata best practices in more than five years.

Speakers
avatar for Len Vlahos

Len Vlahos

Executive Director, Book Industry Study Group
Len Vlahos is the executive director of the Book Industry Study Group, a national not-for-profit trade association whose mission is to create a more informed, efficient, and empowered book industry. Prior to joining BISG, Len spent nearly 20 years at the American Booksellers Association, where has served as ABA’s communications director, e-commerce director, education director, and most recently, chief operating officer. Len has worked... Read More →


Tuesday September 24, 2013 9:00am - 9:55am
Wilder, 4th Floor

9:00am

Niche Publishing Roundtable

Built around the interests of specific communities and targeted advertising, niche magazines are well set up to attract and keep audiences. The segment is characterized by a focus on editorial quality, a thorough
understanding of readers’ needs, extensive use of social media, events and other community-building channels, and (in most cases) more subscription income and less reliance on ad revenue and newsstand sales compared to the larger consumer magazines. Join a panel of publishers as they discuss the distinct qualities, challenges and opportunities in the niche/regional publishing space.


Moderators
avatar for Zachary Hastings Hooper

Zachary Hastings Hooper

Zachary is a Washington, DC-based public relations consultant with nearly two decades experience creating communications strategies for organizations in the media, non-profit, and technology sectors. Most recently, he served as director of public affairs for the Bipartisan Policy Center, overseeing the think tank’s branding initiatives, partnerships, publications and events. Previously, he was senior vice president with The Rosen Group, a... Read More →

Speakers
avatar for Doug Heuck

Doug Heuck

Publisher, Pittsburgh Quarterly
A graduate of Kenyon College, Douglas Heuck has been a Pittsburgh journalist for 28 years. He spent 20 years at the Pittsburgh Press and Post-Gazette, with most of that time as an investigative reporter.  He penned 13 newspaper series, ranging from living on the streets disguised as a homeless man to the last in-depth interview of polio pioneer Dr. Jonas Salk.  His newspaper series received several national awards and three Keystone... Read More →
avatar for Gary Michelson

Gary Michelson

Consumer Marketing Director, Garden and Gun
Gary has over 20 years of experience in consumer marketing/audience development; working for Scholastic, Consumer Reports, Reader’s Digest and Condé Nast.  Most recently, with Circulation Specialists, Gary has been responsible for the audience development strategy and execution on a number of re-launches and new launches including the highly successful Garden & Gun magazine.
SS

Stephanie Skinner

Publisher, Culture Magazine
avatar for Marcelle Soviero

Marcelle Soviero

Editor in Chief, Brain, Child magazine
Marcelle Soviero is the Editor-in-Chief of Brain, Child: The Magazine for Thinking Mothers. Founded in 2000, Brain, Child is the largest literary magazine devoted to motherhood. Contributors have included Pulitzer Prize-winning novelists Jane Smiley and Anne Tyler, best-selling author Barbara Ehrenreich, and acclaimed writers Antonya Nelson, Alice Hoffman, and Susan Maushart. | | Since Ms. Soviero purchased the magazine a year ago, she and her... Read More →
AT

Andre Torres

Publisher, Wax Poetics


Tuesday September 24, 2013 9:00am - 9:55am
Ziegfield, 4th Floor

9:00am

Gamification: Publishing's Power Play
Content publishers have made the transition from print to online, but have not yet made the transition from “consumption” to “interactivity," according to media consultant and marketing expert Linda Ruth. Gamification, which uses the mechanics and techniques associated with gaming to create engagement, is poised to play a major role in audience development, brand loyalty and website "stickiness" by taking interactivity and immersion to new levels. Ruth believes gamification is standing at the threshold video was a few years ago—a hugely lucrative component of rich media waiting for its time in the sun. In this workshop, Ruth offers explanation, analysis and strategies to ensure that you'll be there for the coming-out party.

Speakers
avatar for Linda Ruth

Linda Ruth

President & CEO, Publishing Dojo
Linda Ruth is president & CEO of Publishing Dojo. She offers advice on the keys to marketing at retail and online. She is one of the original founders of Exceptional Women in Publishing (EWIP) and Women in Digital Media and a current board member. Linda also is president of Newsstands of America, the coop of independent booksellers. She has more than 20 years' experience in magazine marketing and has held management positions at McGraw-Hill... Read More →
avatar for Nicole Yankelovich

Nicole Yankelovich

CEO, WonderBuilders, Inc.
Nicole Yankelovich is an entrepreneur, research scientist, and software designer specializing in interaction design, distance collaboration, and educational technology. After almost 20 years leading research teams at Sun Microsystems Laboratories, she left Sun in 2010 to found WonderBuilders (http://wonderbuilders.com), a company that provides immersive 3D experiences as well as custom virtual world software development. WonderBuilders projects... Read More →


Tuesday September 24, 2013 9:00am - 9:55am
O'Neil, 4th Floor

9:00am

Using Standards for Agile Content Management

Content management is more than buying and implementing a CMS. Increasingly, publishers need to manage their content at a very granular level in order to get the most value out of it. Basing a content management strategy on standards makes workflows more efficient, content more discoverable and repurposable, and products more compelling and accessible. This session will provide an overview of key standards for metadata and content that can contribute to an effective content management strategy. The speakers will provide real-world insight into what standards they've used, why they used them, and how they're working out.


Moderators
avatar for Bill Kasdorf

Bill Kasdorf

Vice President & Principal Consultant, Apex Content Solutions
Bill Kasdorf, General Editor of The Columbia Guide to Digital Publishing, is Vice President and principal consultant of Apex Content Solutions, a leading supplier of data conversion, editorial, production, and content enhancement services to publishers and other organizations worldwide. Active in many standards initiatives, Bill serves on the IDPF Working Group developing the EPUB 3 standard (he was coordinator of its Metadata Subgroup and is now... Read More →

Speakers
avatar for Paul Belfanti

Paul Belfanti

Director, Content Architecture, Pearson
Paul Belfanti is Director of Content Architecture for Pearson Education North America. Paul has worked in educational publishing for almost 20 years in a variety of creative, production, and technology roles, and has been developing and supporting XML workflows since 2000. In 2009 he established the first ever team within Pearson fully focused on standards and best practices. Paul’s team has led development of standards around content... Read More →
avatar for Edwina Lui

Edwina Lui

Information Architect, Kaplan
Edwina Lui is the Information Architect at Kaplan Publishing, the print and digital publishing group within Kaplan Test Prep, the world leader in test preparation. Edwina has led the ongoing implementation of DITA XML at Kaplan, and plays a key role in Kaplan's evolving content management and digital product innovation initiatives.


Tuesday September 24, 2013 9:00am - 9:55am
Lyceum

9:00am

The Futurist Panel: Where Digital Product Design and Book Publishing Converge
As book publishing moves from the creation of physical goods to the delivery of electronic content, publishers need to think more like software designers and less like, well, publishers. In this wide-ranging session, leading minds in the fields of publishing and digital product design discuss and debate the future of publishing as a craft and the core strengths publishers need to develop to compete in the publishing landscape of tomorrow. This panel discussion will be followed by an interactive break-out session where attendees are encouraged to discuss their digital publishing ideas and challenges with our panelists.

Attendees will learn about:
+ Experience Design (XD) and why it's key to your digital efforts
+ Whole Business Perspectives
+ Digital productworkflows
+ Interative Design

Moderators
avatar for Brett Sandusky

Brett Sandusky

bdigitl/third Ward/Holocene
Brett is a maker of things, both digital and physical. He is the founder of bdigitl Media Labs, a consultancy which provides UX, product development services, physical and digital prototypes, and strategy assistance to companies launching new ventures. His background in publishing encompasses innovation, marketing, product development, user experience, and data systems. He has been involved in the digital transformation of the... Read More →

Speakers
avatar for Kristen McLean

Kristen McLean

CEO, Bookigee
Kristen McLean is a book futurist, a consumer zoologist, and an idea omnivore. She is also the founder and CEO of Bookigee,  a Miami-based tech startup that builds disruptive products and analytics for the book-publishing ecosystem. Kristen is an eighteen-year veteran of the book business with a wide range of experience including retail, marketing, and consumer research. As leading industry analyst, she speaks all around the world about... Read More →
avatar for Corey Pressman

Corey Pressman

Owner, Exprima Media
Corey Pressman taught anthropology for 12 years before founding Exprima Media, a digital strategy company that partners with content providers to envision, design, and guide development of compelling and effective interactive experiences.  Corey delivers presentations on a variety of topics including the future of publishing, interaction design, and global mobile initiatives.
avatar for Fred Chong Rutherford

Fred Chong Rutherford

Sr. Mobile Project Manager, Dow Jones
Fred Chong Rutherford has been working on the internet since the late 20th century in a variety of digital product and project management roles. He’s worked with smart, incredibly talented people over the years to make cool digital stuff. He spends time thinking about technology, people, and the how to look sideways at problems to find the best solution. Clients he’s worked with include Amazon.com, Nintendo of America, EA, Tetris... Read More →
avatar for Nicole Valentine

Nicole Valentine

Writer and Technology Consultant
Nicole Valentine is a writer and technology consultant. In her twenty years working in digital technologies, she's been an internet CTO for large media organizations and small internet startups. She began her internet career as a programmer in 1995 and went on to build the first web presence for CNN.com's financial news network. Her private consulting firm worked with large financial institutions, online media organizations and small... Read More →


Tuesday September 24, 2013 9:00am - 10:55am
Astor Ballroom, 7th Floor

9:00am

INTERQUEST’s Digital Printing in Publishing Forum
For 2013 INTERQUEST is expanding its New York Book Printing Forum to encompass other key areas of the publishing market—magazines and newspapers. Although these sectors have been seriously impacted by the economic crisis and electronic delivery, they offer promising opportunities for digital printing in on–demand and personalized applications.

View Agenda, Details & info here!

Tuesday September 24, 2013 9:00am - 5:00pm
Juliard Complex

10:05am

E-books Beyond Our Borders
Representatives from some of the biggest international e-book players share the ins and outs of the global market from what the devices are to where the biggest opportunities lie around the world. Although the US market developed first, these players will also share lessons learned abroad that can be used in our more mature marketplace.

Moderators
avatar for Christopher Kenneally

Christopher Kenneally

Director, Business Development, Copyright Clearance Center
Christopher Kenneally is Director, Business Development, for the non-profit Copyright Clearance Center. He is also host and producer for CCC’s podcast series, “Beyond the Book.” Before joining CCC in 2001, Kenneally reported for the New York Times, WGBH-TV, among many other publications and broadcast media. He is author of “Massachusetts 101.”

Speakers
avatar for Dave Anderson

Dave Anderson

Vice President, Vendor Management, Kobo
At Kobo, Dave is responsible for managing publisher relations, publisher analytics and publisher communications globally.  Dave oversees a highly talented team that includes members in Canada, the US, Italy, Spain, France, Germany, the Netherlands, Australia, Brazil and the UK. Dave is a career retailer with a passion for books; prior to joining Kobo Dave was at Accenture Management Consulting where he worked in Retail... Read More →
avatar for Giovanni Mancini

Giovanni Mancini

Director of Product Management and Head of Marketing, E Ink
With more than two decades of experience in the semiconductor and design automation industries, Giovanni Mancini is the Director of Product Management and Head of Marketing at E Ink Holdings, the global leader in electronic paper (ePaper). Since joining E Ink in 2010, Giovanni has been instrumental in the launch of the Triton color product and the definition of the next generation of ePaper from E Ink. His 25 years of experience in the... Read More →
avatar for Marcus Woodburn

Marcus Woodburn

Vice President, Digital Products, Ingram Content Group
Marcus spent 12 years working as an archaeologist and photographer in the Middle East and South America before he began his career in the information world by microfilming historical documents for UMI/ProQuest.  He became Product Manager for K-12 at ProQuest and, and after four years in the K-12 space moved in to a role as Director of Publisher Relations, working primarily with journal and newspaper publishers. After ten year with... Read More →


Tuesday September 24, 2013 10:05am - 10:55am
Wilder, 4th Floor

10:05am

Finding Content in Unexpected Places: Sponsored by Exceptional Women in Publishing

We know that content now exists independently of form; we create our content first, it is said, and then find the “buckets” to put it in. It stands to reason, therefore, the both magazine and book publishers would begin discovering their content from new and unexpected sources, and that those who think of themselves as tech companies, not publishers, are nonetheless providing a growing amount of substantive content for their audience. In this panel we will look at some of these new and important content providers, and perhaps even debate what it means to be a publisher!


Speakers
avatar for Rachel Fershleiser

Rachel Fershleiser

Tumblr
Rachel Fershleiser works on Tumblr's outreach team, specializing in publishing, nonprofit, and cultural organizations. Previously she was the Community Manager at Bookish and the Director of Public Programs at Housing Works Bookstore Cafe, where she now serves on the board of directors. She is also the co-creator of Six-Word Memoirs and co-editor of the New York Times Bestseller Not Quite What I Was Planning and three other books.
avatar for Francesca Levy

Francesca Levy

Senior Editor, LinkedIn
Francesca Levy is a senior editor at LinkedIn, where she helps oversee LinkedIn’s Influencer platform, which features original writing from thought leaders across industries. Since joining LinkedIn in December 2011, Levy has helped lead LinkedIn Today, the company’s customizable business news site, and launched a monthly series of high-profile featured Influencer content collections, including “The Influencer Summer... Read More →


Tuesday September 24, 2013 10:05am - 10:55am
O'Neil, 4th Floor

10:05am

B2B Revenue Strategies Roundtable

The old days of a lucrative controlled print circulation and guaranteed advertising base have passed. How are today's B2B publishers adapting to new economic models and fresh competition? From digital subscriptions and native advertising to events and research, learn how leading B2B publishers are cultivating new revenue streams.


Speakers
avatar for Allison Arden

Allison Arden

VP/Publisher, Advertising Age
As Vice President/Publisher of Advertising Age & author of The Book of Doing: Everyday Activities to Unlock Creativity and Joy, Allison is on a mission to raise the value of creativity and help others embrace their personal creativity for success in business and life.  She set out to explore her creativity by using her life as a canvas and treating every activity as an opportunity to test possibilities, connect with the world around... Read More →
avatar for Ryan Begelman

Ryan Begelman

CEO, Bisnow Media
Ryan is CEO at Bisnow Media, North America’s largest platform for news, information, and events in the $11 trillion commercial real estate industry. Bisnow’s 70 employees produce 32 e-newsletters and 250 annual conferences attracting over 70,000 attendees. Bisnow’s on and offline content is designed to be snappy, fun, yet informative covering hyper-local, commercial real estate markets. Ryan is also a co-founder of Summit... Read More →
avatar for Adam Dennison

Adam Dennison

VP/Publisher, CIO, ComputerWorld and CITEWorld
Adam Dennison brings more than 15 years of media sales experience to his role as Vice President and Publisher for CIO, CITEworld and Computerworld, leading the integrated sales team. In this role, Dennison oversees the brands go-to-market strategies, including brand positioning, market research and creating turnkey solutions for his clients. Dennison joined IDG in 2007 as National Sales Director for the Custom Solutions Group where he excelled in... Read More →
avatar for John Lerner

John Lerner

CEO, Breaking Media
John Lerner is the CEO of Breaking Media. With a portfolio of websites, e-newsletters, research, events and social media channels for influential, affluent business communities, the company reaches of over 4 million professionals monthly. Breaking Media's brands include Above the Law, Dealbreaker, Fashionista, Breaking Defense, Breaking Energy, and Breaking Gov.  John is a veteran in the online media space, with over 20 years of... Read More →


Tuesday September 24, 2013 10:05am - 10:55am
Ziegfield, 4th Floor

10:05am

Sorting out Data Analytics: What Does It Mean for Publishers
How can data impact editorial, product development, and business strategy decisions? Everyone talks of data, but what are they doing?  This session will seek to answer questions like: How can a publisher know the investment and attention they should apply to customer usage and activity data? What is data visualization and what types of visualizations are accessible to publishers? How do we identify “hot” topical areas and outliers? How can this knowledge inform editorial development? What types of data are available?  Where do we get it? How can we pull this information together and create actionable data that can inform business strategy. How can publishers get the most “bang for the buck” from data collection and analysis?

Moderators
avatar for Rob Virkar-Yates

Rob Virkar-Yates

Director of Marketing & Communications, Semantico
Rob has over 19 years’ digital experience; including more than 10 years experience as a user experience practitioner and 4 years as a strategist & planner. He was one of the UK’s first dedicated Information Architects when working for Organic (UK) in 1998-99. Rob has worked for many global consumer brands across digital, brand and retail in the UK & Europe, India, Russia, China and the US.

Speakers
avatar for Kevin Boyack

Kevin Boyack

President, SciTech Strategies, Inc.
Kevin W. Boyack is President of SciTech Strategies, Inc., and has been with the company since summer of 2007. Previously he spent 17 years at Sandia National Laboratories where he worked in various areas including combustion (experimental and modeling), transport processes, socio-economic war gaming, and science mapping. Since joining SciTech his work has centered on developing more accurate global maps of science. He has published over 30... Read More →
avatar for Chris Iannicello

Chris Iannicello

Assistant Director, Business Data Analysis, American Institute of Physics
Chris Iannicello is the Assistant Director of Business Data Analysis for AIP Publishing, LLC; a subsidiary of the American Institute of Physics (AIP).  Chris previously held positions in both Product and Project Management during his 5 years with AIP, and has also worked in several product and project management roles for companies including American Home Mortgage, Progressive Corporation, and Nationwide Insurance.  Chris earned his... Read More →


Tuesday September 24, 2013 10:05am - 10:55am
Lyceum

11:05am

Subscription Revenue Strategies for Book Publishers
Digital subscription programs are well established in the world of journals, but less familiar to book publishers. Spotify and Netflix have demonstrated the power and attractiveness of the subscription model and in fact, some feel that we are becoming a “subscription economy.” Book publishers too can take advantage of this phenomenon, and in so doing recast their revenue model.
+ Which types of publishers have the greatest opportunities to provide successful subscription services?
+ How does a publisher define and execute a plan that results in launching new subscription services?
+ What challenges might be encountered along the way?

In this session you will learn how innovative book publishers and their partners are creating new and revenue streams through subscription services. Panelists representing an array of publishers (consumer, professional, academic) will separate the hope from the hype.

Speakers
avatar for Andrew Brenneman

Andrew Brenneman

President, Finitiv
Andrew Brenneman is President of Finitiv.  Since 2008, Finitiv has provided publishing strategy and technology services to generate new digital revenue streams.  Finitiv's delivery platform, PCSbeacon, is a fully-hosted, turnkey solution that allows book publishers to provide digital subscriptions to book collections. | Andrew has a deep track-record leading innovative digital media initiatives and is familiar to many at the... Read More →
avatar for Laura Friedman

Laura Friedman

Publisher, Digital Products & Services, McGraw-Hill Professional
Laura Friedman has more than 20 years of experience in building professional content businesses in both print and electronic formats. She is currently the Publisher, Digital Products and Services at McGraw-Hill Professional focusing on developing and managing digital products for technical, academic and business markets. | Laura has held management positions in traditional and electronic publishing at prominent media companies including... Read More →
avatar for Jenny Frost

Jenny Frost

SVP, ePublisher & eBook Strategy, Scholastic Book Clubs & eCommerce Division
Jenny Frost is SVP, Acquisitions and ePublishing Strategy in the Book Clubs and eCommerce division at Scholastic. She is responsible for content licensing for the Book Clubs and Book Fair divisions for print, digital and audio. She joined Scholastic in May, 2013 to build the content offering for Storia, Scholastic’s eReading app for children. Before joining Scholastic, Jenny spent almost 30 years in adult trade publishing. The majority... Read More →
avatar for Ted Hill

Ted Hill

President, THA Consulting
With over 25 years experience in the publishing industry, Ted has launched dozens of new businesses and business initiatives.  He has held business development positions at leading companies including Pearson, Random House, Simon & Schuster, Vista (now Publishing Technology), and About.com.  As a business development consultant with deep knowledge of the publishing and information industries, client engagements range from raw... Read More →


Tuesday September 24, 2013 11:05am - 12:00pm
Odets, 4th Floor

11:05am

Cashing In on Your Content: Revenue-Generating Ideas That Will Supercharge Your Bottom Line
In the quest to offset the attrition in print advertising revenue, some publishers are discovering ways to monetize their content in new and profitable ways. Here, we examine how publishers are leveraging their content in a variety of ways that drive new revenues in some ways that may surprise you.

Moderators
DW

Denis Wilson

Senior Editor, Publishing Executive

Speakers
avatar for Lynda Hammes

Lynda Hammes

Publisher, Foreign Affairs
Lynda Hammes is the publisher of Foreign Affairs magazine. Since she joined the magazine in 2003, paid readership has grown by 25 percent. Ms. Hammes has guided the magazine's content into the digital era with a leadership role in the launch of ForeignAffairs.com, an award-winning mobile website, premium digital subscription products, and an interactive iPad app. Ms. Hammes has worked as a journalist and as an... Read More →
avatar for Mark Smelzer

Mark Smelzer

VP Publisher, JCK
Mark Smelzer is publisher of JCK magazine and JCKonline.com, and a Vice President at McMURRY/TMG, the country's largest independent content marketing agency. JCK magazine, “The Industry Authority,” is widely regarded as the jewelry industry’s leading trade publication. JCKonline.com is the industry’s one-stop location for trade news, JCK Show information, product sourcing and retailing tips, as well... Read More →
avatar for Matt Turck

Matt Turck

Publisher, Slate


Tuesday September 24, 2013 11:05am - 12:00pm
Ziegfield, 4th Floor

11:05am

Responsive Design: What Quartz Teaches us About the Future of the Web
Hailed by Digiday as "The very model of a modern publisher," Atlantic Media Company's business website, Quartz, has been praised for its innovative design and business model. In this revealing session, Quartz publisher Jay Lauf talks about the website's success and what it means for the future of publishing.

Moderators
avatar for Jay Lauf

Jay Lauf

Publisher and Vice President, The Atlantic
Jay Lauf is SVP / Group Publisher at Atlantic Media Company where, since July of 2012, he serves as the publisher of Quartz (qz.com) and in an advisory capacity to the leadership team at The Atlantic.  Lauf joined Atlantic Media in March 2008 as VP, Publisher of The Atlantic, overseeing sales, marketing and production efforts for the acclaimed publication and its... Read More →

Tuesday September 24, 2013 11:05am - 12:00pm
O'Neil, 4th Floor

11:05am

Making Semantics Work

By now, we all know that good semantic metadata and markup makes your content and products more useful, more discoverable, more valuable. But what semantics make sense, and how much work is involved in getting this right? In this session, three publishers will provide insights and advice based on their real-world experiences in implementing semantics effectively. One has developed proprietary vocabularies that specifically address their own needs; one has taken a standards-based approach; and one has collaborated with a competitor to create semantics that work for both of them—and their constituency.


Moderators
avatar for Bill Kasdorf

Bill Kasdorf

Vice President & Principal Consultant, Apex Content Solutions
Bill Kasdorf, General Editor of The Columbia Guide to Digital Publishing, is Vice President and principal consultant of Apex Content Solutions, a leading supplier of data conversion, editorial, production, and content enhancement services to publishers and other organizations worldwide. Active in many standards initiatives, Bill serves on the IDPF Working Group developing the EPUB 3 standard (he was coordinator of its Metadata Subgroup and is now... Read More →

Speakers
RE

Robert Edington

Vice President, Content Design + Operations, Harper Collins Christian Publishing
avatar for Keith Lawrenz

Keith Lawrenz

Sr. Business Analyst – Publishing Technologies, SAGE Publications, Inc.
Keith joined SAGE Publications in 2006. As Content Systems Supervisor at SAGE, Keith currently oversees management and development of the global systems that house SAGE's scholarly digital assets. During his tenure, Keith launched the SAGE Online Content Repository (SOCR), which archives SAGE's journal and book content. He now manages the team that maintains and extends SOCR to serve online hosting and delivery needs. Keith... Read More →
avatar for Alan Yagoda

Alan Yagoda

VP, Business TechnologyHealth Sciences Product Technology Group, Elsevier
Alan Yagoda is VP, Business Technology at Elsevier, a leading provider of scientific, technical, and medical information, where he is responsible for leading the development of content enrichment capabilities using Linked Data and Semantic Technologies.  Most recently he has focused on building a platform that drives new content innovation through the use of Semantic Search and Discovery, Big Data Processing, and Cloud Computing.  ... Read More →


Tuesday September 24, 2013 11:05am - 12:00pm
Lyceum

11:05am

Lessons For Trade Publishers From STM Publishers
The STM publishing community has a long tradition of using mark-up languages for book and journal content. Whether supporting a production workflow, ensuring uniform content and validation, defining content for downstream processing or reuse, or all of the above, STM publishers have decades of experience with SGML, XML, DTDs and associated tools. This session will engage a panel of STM publishing executives to discuss the benefits of XML-early workflows.

You will learn:
+ the main areas all publishers need to address to take full advantage of digital opportunities
+ how to determine where best to implement XML into your workflow
+ ideas for successfully unifying content

Moderators
avatar for Barry Bealer

Barry Bealer

President/CEO, RSuite CMS
Since co-founding RSI Content Solutions in 2000, Barry has served as president and CEO of the company. Under his leadership, RSI Content Solutions has grown to be a leading provider of content management solutions and services to publishers and has been recognized by multiple industry organizations with over 20 awards for its growth rate, quality of services, product innovation, and work environment. A 25-year veteran of the software and... Read More →

Speakers
avatar for Chet Ensign

Chet Ensign

Director of Standards Development, OASIS Open
Chet Ensign is Director of Standards Development and TC Administration at OASIS Open where he supports members in the creation of quality standards, specifications, and related documents that meet both the requirements of the OASIS TC Process and the needs of the international community. He serves as an evangelist, advocating the OASIS standards model, identifying new standardization opportunities, and encouraging new work.  Prior to... Read More →
avatar for Bill Trippe

Bill Trippe

Director of Technology, MIT Press
Bill Trippe is Director of Technology at the MIT Press, where he is responsible for technology infrastructure and digital publishing initiatives. Bill came to MIT in 2012 after more than 10 years of consulting with publishers on technology initiatives. His areas of interest in focus include using XML for print and digital publishing, digital rights management, workflow, and digital distribution.


Tuesday September 24, 2013 11:05am - 12:05pm
Wilder, 4th Floor

12:00pm

Lunch
Tuesday September 24, 2013 12:00pm - 1:00pm
5th Floor

1:15pm

Overcoming Showrooming: Discoverability in Libraries and Bookstores
No bookstore or library wants to merely be a showroom, displaying publications only for readers to seek better prices online. New data gathered by Bowker, the American Booksellers Association and Library Journal will demonstrate the strengths of  bookstores  and libraries to the reading and book market, and pinpoint ways to improve their value proposition vis à vis online retail.

Speakers
avatar for Dan Cullen

Dan Cullen

Content Officer, American Booksellers Association
Dan Cullen is the Content Officer of the American Booksellers Association, the national trade association for independent booksellers. He has been working on behalf of independent bookstores for more than 25 years, beginning in 1986 with ABA, and before that in publishing and managing an independent bookstore in Massachusetts. At ABA, he works with colleagues on the development of educational programming, information and editorial content... Read More →
avatar for Carl Kulo

Carl Kulo

US Director of Bowker® Market Research, Bowker
Carl Kulo is US Director of Research, Nielsen Book. Mr. Kulo’s role includes management of Nielsen Market Research (formerly a product of RR Bowker), a recognized leader in plotting trends that impact organizations serving book consumers. Specifically, he oversees the Books and Consumer research panel, reaching more than 70,000 US book consumers annually, where he collaborates with teams of researchers to monitor and analyze market... Read More →
avatar for Ian Singer

Ian Singer

VP, Group Publisher, Library Journals, Media Source, Inc.
Ian joined Media Source in April 2010, bringing over 18 years experience in the information/content services profession.  Ian is VP, Group Publisher of Library Journals, a unit of Media Source, Inc., where he is  responsible for identifying and developing new product and business line extensions, leading the Company's evolving digital strategies, and expanding content licensing opportunities.  Prior to joining Media Source, Ian... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Wilder, 4th Floor

1:15pm

The Digital Transformation—and Now What? Book Executives Talk About the Future of Content

For the most part, publishers are now publishing their content equally comfortably in physical and digital formats, but questions about continuing changes in the retail landscape, competition from self-publishing, challenges in discoverability, and evolving business models remain. During this moderated session, a panel
of executives will discuss the future of publishing, ongoing challenges, and what keeps them up at night.


Moderators
avatar for Tina Weiner

Tina Weiner

Director, Yale Publishing Course
Tina Christenfeld Weiner has worked in publishing for four decades, most recently as the Publishing Director of Yale University Press, one of the largest American university presses. During her tenure, she was instrumental in forging co-publishing and distribution arrangements with many art museums, both here and abroad, and in launching a wide-range of innovative publishing initiatives. Tina has been a member of the board of the American... Read More →

Speakers
avatar for Bronwen Hruska

Bronwen Hruska

Publisher, Soho Press
Bronwen Hruska joined Soho Press in 2008 and became publisher in 2010. Before coming to Soho, she worked as a journalist and screenwriter. Her articles have appeared in magazines and newspapers including the New York Times, the Los Angeles Times, and Entertainment Weekly, and her TV and movie scripts have sold to Columbia Pictures, NBC and CBS, among others. Her first novel, Accelerated, was published last year by Pegasus Books.
avatar for Kirsty Melville

Kirsty Melville

President & Publisher, Book Division, Andrews McMeel Publishing
Kirsty Melville is President and Publisher of the Book Division of Andrews McMeel Publishing, a company that has helped define American popular culture by giving voice to the storytellers of our age. Along with its sister divisions, Universal Uclick and AMUSE, this quiet Kansas City company has discovered, nurtured, and distributed some of the most noteworthy creative talents of our time through a variety of comic features... Read More →
avatar for Susan Weinberg

Susan Weinberg

Group Publisher for Basic Books, Nation Books & PublicAffairs, Perseus Books
Susan Weinberg joined PublicAffairs as Publisher in 2005. Under Susan’s leadership PublicAffairs had two #1 New York Times Bestsellers with Scott McClellan’s What Happened and Participant Media’s Waiting for Superman. Awards winners during her tenure include: Abhijit V. Banerjee & Esther Duflo’s Poor Economics, winner of the FT/Goldman Sachs Business Book of the Year; Mara Hvistendahl’s Unnatural Selection, a... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Astor Ballroom, 7th Floor

1:15pm

Shaping the Future: Engaging Trends in Publishing; An InfoTrends Report
Publishing has moved beyond the need for transformation to digital, demanding more interactivity and engagement with readers through content. As a result, publishers are faced with the challenge of determining which technology and features will drive the biggest ROI. In this session, InfoTrends will share research that will provide attendees with answers to these key questions:
+ What are the opportunities for interactive content in books and magazines?
+ What are advertisers seeking from consumer engagement?
+ What platforms enable publishers to optimize customer experience?
+ How are adoption of ePub and other publishing formats serving as a baseline for interactive capabilities?
+ What are the next steps publishers should take in order to use these findings to improve upon their business?

Speakers
avatar for Stephanie Pieruccini

Stephanie Pieruccini

Consultant, Infotrends
Stephanie is a consultant with InfoTrends' U.S. Production Workflow and Customized Communications Consulting Service. In this role, Stephanie covers the latest software trends and developments as well as evolving dynamics affecting the industry including the transformation of static print to personalized, multi-channel communications, understanding the role of social media, importance of analytics and ROI, increased adoption of eCommerce... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Odets, 4th Floor

1:15pm

Social Media for Audience Development: Take Search & Social to the Next Level

You've established a social media foundation through brand and staff profiles, on-site optimization and coordinated outreach and promotion. Now you need to take your efforts to the next level. Learn the tactics and tools that publishers are using to build and engage audiences, drive traffic and increase conversions. Also find out how to leverage social media for SEO gains, particularly as it relates to Google Authorship and the emerging concept of Author Rank.


Moderators
avatar for Adam Sherk

Adam Sherk

VP SEO and Social Media, Define Media Group
Adam Sherk is VP SEO and Social Media for Define Media Group. Adam works as an embedded strategist and trainer, helping publishers to develop and execute effective SEO and audience development strategies with a particular focus on social media integration. Prior to joining Define, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy. Adam previously served as a Vice President at Atomic PR, where he launched a... Read More →

Speakers
avatar for Andrew Hanelly

Andrew Hanelly

SVP Strategy, McMurry/TMG
Andrew Hanelly is SVP of Strategy at McMURRY/TMG, the country's largest independent content marketing agency, where he develops and executes award-winning digital content marketing strategies for brands and organizations of all sizes, ranging from the Fortune 500 to the nonprofit down the street. He’s passionate about earning audiences, creating community, and achieving business objectives for organizations by harnessing... Read More →
avatar for Adriana Nova

Adriana Nova

Associate Director, Social Media, New York Magazine
Adriana Nova is Associate Director of Social Media at New York magazine. Previously, she founded ideeli.com’s social media practice; assisted in managing The New York Public Library’s Cullman Center for Scholars and Writers; and worked in the editorial and marketing departments at Random House. 

As a writer, she has contributed to NYMAG.com, FOLIO:, ESSENCE.com and, most recently, min's 2013 Social... Read More →


Tuesday September 24, 2013 1:15pm - 2:15pm
Ziegfield, 4th Floor

1:15pm

Personalization: Giving Users What They Really Want

No matter how top-notch an editorial team is, there is no way any team can anticipate the infinite combinations of content that are relevant, or required, by one individual user, at one point in time, for a specific purpose.  While they may employ expert curators and guardians of quality and accuracy, a publisher can not be clairvoyant - or can they? Learn how STM publishers are taking steps to not only enable users to personalize their content choices, but also going the next level to introduce tools that anticipate user needs.


Moderators
avatar for Michael Clarke

Michael Clarke

President, Clarke & Company
Michael Clarke is the President of Clarke & Company, a management consultancy working at the intersection of technology and content. Clarke & Company focuses on digital strategy, product and business development, marketing, and market research related to professional and scholarly publishing. Clients have included the American Medical Association, the American College of Cardiology, the National Academy of Sciences, Annual Reviews... Read More →

Speakers
avatar for Sam Molyneux

Sam Molyneux

CEO, Sciencescape
avatar for Jacob Morse

Jacob Morse

VP of Product, Pure Discovery


Tuesday September 24, 2013 1:15pm - 2:15pm
Lyceum

2:15pm

Ice Cream Break
Tuesday September 24, 2013 2:15pm - 3:00pm
Exhibit Hall

3:05pm

Business As Unusual: New Models for Content Acquisition, Creation, Discovery & Distribution
While ebooks and digital delivery have introduced chaos to much of the traditional book publishing and distribution system, this chaos has also opened the door to innovation. Paradigm-busting startups abound in every phase of the book ecosystem, from writing and acquisition through production, delivery, consumption and even resale. This session will provide insights from some cutting-edge startups taking fresh new approaches to rework and revise the old publishing order. Attendees will learn how some of the most forward-thinking book businesses are building new models and where the next opportunities lie.

Moderators
avatar for Kat Meyer

Kat Meyer

Frankfurt Book Fair's "Frankfurt Academy", Manager for Conferences and Community
Kat Meyer is a book publishing industry veteran whose background includes 20 some odd (it's all a blur) years of community management, event curating, editorial, marketing and social media experience working for a number of diverse regional and national media companies, including: O'Reilly Media, HMH, Communication Skill Builders, the University of Arizona Press, Rio Nuevo Publishers, and many others. Community is where it's at for Kat, and as... Read More →

Speakers
avatar for Nic Esposito

Nic Esposito

Founder, The Head & the Hand Press
Nic Esposito is a writer, urban farmer and founder of The Head & The Hand Press. He published his first novel Seeds of Discent in April 2011 about urban farming in West Philadelphia. This experience led Nic to found The Head & The Hand Press in 2012 as an independent book publishing company and a coworking space that serves Philadelphia writers. Nic continues to lecture on sustainability and urban farming, and is a contributor to... Read More →
avatar for Ashleigh Gardner

Ashleigh Gardner

Head of Content, Wattpad
Ashleigh Gardner is Head of Content for Wattpad, a global social platform for authors and readers to connect and share stories. Throughout her career, she’s been working at the intersection of literature and technology with past experience as Director of Content Management at Kobo and Manager of Digital Development for Dundurn Press.
avatar for Caleb Mason

Caleb Mason

Founder & Publisher, Publerati
Caleb Mason is the Founder of Publerati, an ebook publishing start-up that exclusively focuses on fiction and does so using a unique socially-responsible business model, donating a portion of all sales to the Worldreader Organization. Publeratiʼs novels are available through all major ebook resellers and are priced no higher than $4.99 to widen access and assist in the discovery of emerging novelists. Publerati also acts as the literary agent... Read More →
avatar for Evan Ratliff

Evan Ratliff

Co-Founder, Atavist
Evan Ratliff is the co-founder and editor of Atavist, a media and software company that produces Creatavist, a digital storytelling tool, and The Atavist, an award-winning nonfiction publication. His writing also appears in The New Yorker, National Geographic, and Wired, where he is a contributing editor. 


Tuesday September 24, 2013 3:05pm - 4:05pm
Wilder, 4th Floor

3:05pm

Whose Workflow is it Anyway?

In digital workflows, authoring, content management and content distribution need to be tightly tied together, or time and expense become issues. How do publishers balance the needs of different functions against the expectation that outputs adhere to standards and work across multiple platforms?


Speakers
avatar for Brian O'Leary

Brian O'Leary

Principal, Magellan Media Consulting Partners
Brian O’Leary is founder and principal of Magellan Media, a management consulting firm that works with book, magazine and association publishers seeking support in content operations, benchmarking and financial analysis. With Hugh McGuire, O’Leary is co-editor of "Book: A Futurist's Manifesto" (O'Reilly Media, 2012). O'Leary also served as editor and primary contributor for a study of the use of XML in book publishing as well as... Read More →
avatar for Judine O'Shea

Judine O'Shea

Director, Marketing and Digital Initiatives, Loyola Press
Judine O’Shea is the Director of Marketing and Digital Initiatives at Loyola Press, a Jesuit publishing company in Chicago, Illinois. Judine has been in publishing for twenty years, beginning in design and then moving into digital content and marketing. She has worked for Scholastic, Houghton Mifflin, Scott Foresman, McGraw-Hill, and Pearson, among others. Prior to her career in publishing, she worked as a paper maker and taught reading in... Read More →
avatar for Jason Zech

Jason Zech

Project Manager, Digital Workflow, Loyola Press
Jason Zech is the Project Manager for Digital Workflows at Loyola Press, a Jesuit publishing company in Chicago, Illinois. After a six­year career as a writer and teacher, Mr. Zech entered the publishing industry in 2004. He served as an editor and writer for a number of curriculum programs and adult non­fiction titles. He also managed curriculum technology projects for a year and a half at McGraw­Hill before being tasked with the... Read More →


Tuesday September 24, 2013 3:05pm - 4:05pm
Odets 4th floor

3:05pm

PBC Smackdown: The Bo & Samir Rematch

Industry pundits Bob Sacks and Samir "Mr. Magazine" Husni reprise their legendary debates over the future of publishing. Expect a tussle on Times Square as these two industry heavyweights spar over the best way forward in our rapidly changing industry.


Speakers
avatar for Dr. Samir Husni

Dr. Samir Husni

The Meek School of Journalism and New Media at The University of Mississippi
Samir “Mr. Magazine” Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism and President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and... Read More →
avatar for Bo Sacks

Bo Sacks

President/Publisher, Precision Media Group
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every... Read More →


Tuesday September 24, 2013 3:05pm - 4:05pm
Astor Ballroom, 7th Floor

3:05pm

Making Transitions Work: Stories from the Trenches

It seems as though every topic in most conferences talk about major changes and adjustments that publishers need to make to transition to a new business model, a new technology, a new process, and the list goes on.  But how is this being done?  What are the issues encountered along the way?  How do publishers navigate those issues?  This session will present three publishers with three different transitions and discuss how they did it and what they recommend to their industry colleagues faced with an increasing rate of constant change.


Moderators
avatar for Kathey Alexander

Kathey Alexander

Consultant in Professional & Scholarly Publishing
Kathey Alexander established her publishing consulting business in 2001, after spending 20 years in medical publishing.  Her background encompasses all aspects of commercial and society publishing and all forms of information delivery.  Kathey was formerly Executive Vice President of Professional Medical Publishing at Lippincott Williams & Wilkins, where she was responsible for the medical book line, more than one hundred journals... Read More →

Speakers
avatar for Ted Hutchinson

Ted Hutchinson

Executive Director and Director of Publications, American Society of Law, Medicine & Ethics
In 2009, Ted Hutchinson was appointed Executive Director of the American Society of Law, Medicine & Ethics. He was and remains the youngest person ever to hold that position in the 101-year history of the organization. He also serves, concurrently, as the Editor of the Journal of Law, Medicine & Ethics, and oversees all of the publishing activities of ASLME. He has served as Editor of JLME for more than nine years and has brought more... Read More →
avatar for Amy Mosser

Amy Mosser

Chief Operating & Development Officer, Health Forum
Amy Mosser has more than 25 years’ experience as an executive in health care and information services. Since 2009,Amy has been the chief operating and development officer for Health Forum, a for-profit strategic business enterprise of the American Hospital Association. Sheled her Health Forum team to 37 percent profitable revenue growth, while investing more than $3.0 million back into the firm.Under her guidance, Health Forum was able to... Read More →


Tuesday September 24, 2013 3:05pm - 4:05pm
Lyceum

4:15pm

Games Are Serious Business: Using Game Design in Publishing
Games, once thought to be nothing more than diversions for children and nerds, have become an integral part of everyday life. In this fascinating session, Adam Penenberg, the editor of PandoDaily.com and author of PLAY AT WORK, shares how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways -- and how they might help publishers navigate the changes brought on by the digital revolution.

Speakers
avatar for Adam Penenberg

Adam Penenberg

Journalism Professor at New York University, Editor of PandoDaily, Author of PLAY AT WORK
ADAM L. PENENBERG is the editor of PandoDaily, the site of record for Silicon Valley, and has written for the New York Times, Forbes, Fast Company, Slate, the Economist, the Washington Post, and Wired. He is the author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves and a journalism professor at New York University.


Tuesday September 24, 2013 4:15pm - 5:00pm
Lyceum

4:15pm

Facing the Future: Magazine Executives Talk Profit, Innovation, Risk and What They Fear The Most
A panel of leading executives will share perspectives on the state of publishing and the media today and discuss leading-edge strategies for navigating the next phase of transmedia evolution.

Speakers
avatar for Michela O'Connor Abrams

Michela O'Connor Abrams

President, Dwell Media
avatar for Mark Howard

Mark Howard

Chief Revenue Officer, Forbes
Mark Howard is Chief Revenue Officer at Forbes Media.  In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions.  Previously, he was SVP of Digital Advertising Strategy.  | | Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western... Read More →
avatar for Lucy Kaylin

Lucy Kaylin

Editor-in-Chief, O, The Oprah Magazine
Lucy Kaylin became editor in chief of O, The Oprah Magazine in May 2013.  She had been deputy editor since September of 2009, helping steer the magazine through a major redesign and capturing many awards and accolades, including the ASME National Magazine Award for General Excellence in 2012, for which the magazine was nominated again in 2013, the Clarion Award for Best Overall External Magazine, as well as MIN and GLAAD awards for... Read More →
avatar for Howard Mittman

Howard Mittman

Publisher, Wired


Tuesday September 24, 2013 4:15pm - 5:00pm
Astor Ballroom, 7th Floor

4:15pm

SSP’s Scholarly Kitchen: Creating Community in Scholarly Publishing
The Society for Scholarly Publishing’s blog, the Scholarly Kitchen, was established in February 2008. Very quickly, it became a must-read for many in scholarly publishing, was transformed into a forum for controversial discussions and varying viewpoints, and was even nominated for a Webby (in the Blog-Business category). What makes this group blog work? How can scholarly publishers cultivate engagement like this in their communities? Join several of the Scholarly Kitchen contributors and the Executive Editor, David Crotty, as we discuss the Scholarly Kitchen as an exemplar of the group blog.




Moderators
avatar for David Crotty

David Crotty

Senior Editor OUP and SSP Scholarly Kitchen, Oxford University Press
David Crotty is a Senior Editor with Oxford University Press' journal publishing program. He handles journals acquisitions, the creation of new journals, and currently oversees the daily management of a suite of society-owned medical and life sciences journals. David was previously  an Executive Editor with Cold Spring Harbor Laboratory Press, creating, acquiring, and editing new science books, creating and running new... Read More →

Speakers
avatar for Michael Clarke

Michael Clarke

President, Clarke & Company
Michael Clarke is the President of Clarke & Company, a management consultancy working at the intersection of technology and content. Clarke & Company focuses on digital strategy, product and business development, marketing, and market research related to professional and scholarly publishing. Clients have included the American Medical Association, the American College of Cardiology, the National Academy of Sciences, Annual Reviews... Read More →
avatar for Joe Esposito

Joe Esposito

President, Processed Media
Joe Esposito is a management consultant working primarily in the world of digital media, software, and publishing. His clients include both for-profits and not-for-profits. Prior to setting up his consulting business, Joe served as CEO of three companies (Encyclopaedia Britannica, Tribal Voice, and SRI Consulting), all of which he led to successful exits. He typically works on strategy issues, advising CEOs and Boards of Directors on direction... Read More →
avatar for Ann Michael

Ann Michael

President, Delta Think
Ann Michael has worked in eight different industries including information management, strategy and management consulting, software development, and publishing.  She is currently President of Delta Think, a publishing and digital media consultancy focused on innovation in product strategy, development, and management. Delta Think clients have included the American Association for the Advancement of Science, the American Society for... Read More →
avatar for Stewart Wills

Stewart Wills

Editorial Director for Web and New Media, Science
Stewart Wills is the Editorial Director for Web and New Media at the journal Science, published by the American Association for the Advancement of Science. In that position, Wills helps to shape Science's online strategic direction, manages a team that works on additional Web features tied to Science content, and has led or participated in a wide range of front- and back-end development and content efforts for the Science site. His work at... Read More →


Tuesday September 24, 2013 4:15pm - 5:00pm
Lyceum
 
Wednesday, September 25
 

9:00am

A Revolution in Rights
As publishing moves deeper into the digital domain, a revolution in rights has erupted. On the network, each transaction – whether a consumer’s e-book “purchase” or a publishing professional’s permissions deal – is, at heart, a rights transaction. In 2013 and beyond, rights will continue their drive to the core of publishing, leading publishers to recognize the critical need to position their businesses for the new, rights-centric world.

This special workshop – including two full-length presentations and a panel discussion – will examine the consequences of the rights revolution, discussing best practices and forward-looking responses to enable simple, automated transactions that deliver value to consumers and maximize return for publishers in a connected, global marketplace. Led by moderator Michael Healy, the discussion will also assess successes and failures in making content assets highly visible and continuously accessible.

The morning opens with Skott Klebe of Copyright Clearance Center on, “The Future of DRM:­ Does Digital Rights Management have a future?”  Software architect and multiple-patent holder Klebe looks at the origins and motivations of DRM software in order to understand its current place in the digital content ecosystem. He will consider the roots and causes of piracy, reviewing some of the most current research to understand where piracy occurs and why. Finally, Klebe will discuss how to place DRM in the portfolio of strategies for managing piracy, learning when to use it— and when not to.

Next up, attorney Devereux Chatillon presents, “Digital No Sale.” When Internet start-ups are sued for copyright infringement, the complaints focus on piracy and services that make copyrighted books, music, and videos available for free. Not so in Capitol Records v. ReDigi, Inc. ­ where the defendant, ReDigi, offered a service that allowed consumers to re-sell unwanted digital files. In March, a Federal Court judge in New York ruled in Capitol’s favor and against ReDigi. Clearly, however, there is growing interest in the question of digital re-sale. But here’s the catch: when it comes to digital, a first sale may not even be a sale, but a license instead.

A Revolution In Rights concludes with a moderated panel discussion, including audience questions, featuring Klebe and Chatillon, as well as literary agent Gail Hochman (president of the Association of Authors Representatives) and Todd Haiken of Outsell, Inc.

Speakers
+ Michael Healy, Executive Director of Author & Publisher Relations, Copyright Clearance Center
+ Skott Klebe, Product Evangelist, Brandt & Hochman Literary Agents
+ Devereux Chatillon, Media and Intellectual Property Attorney
+ Todd Haiken, Director and Lead Analyst, Outsell, Inc.
+ Gail Hochman, President, Brandt & Hochman Literary Agents.

Moderators
avatar for Michael Healy

Michael Healy

Executive Director (Author & Publisher Relations), Copyright Clearance Center
Michael Healy is the Executive Director (Author and Publisher Relations) at the Copyright Clearance Center.  Prior to joining CCC, Michael was Executive Director of The Book Rights Registry and previously Executive Director of the Book Industry Study Group (BISG), a New York-based non-profit membership organization dedicated to improving the efficiency and the effectiveness of the U.S. book industry through the development and maintenance of... Read More →

Speakers
avatar for Devereux Chatillon

Devereux Chatillon

During her career, Ms. Chatillon has worked in all facets of the media and entertainment industry most recently heading up a solo legal practice focusing on the intersection of content and tech, representing clients as diverse as an ebook/social media startup , Hachette, and also as an executive for Kleiner Perkins backed app developer. Ms. Chatillon has also worked (2006-2009) as the Senior Vice President and General Counsel of Scholastic... Read More →
avatar for Todd Haiken

Todd Haiken

Director & Lead Analyst, Outsell
In his capacity as Director & Lead Analyst for Outsell, Inc., Todd Haiken leads the Regulatory Affairs Council. Versed in recent laws and regulations surrounding the information and publishing industry, including those surrounding privacy, copyright, open access, and antitrust, Todd assesses the impact of such laws and regulations on businesses operating in the information and publishing sector, and how legislative/regulatory impacts fit... Read More →
avatar for Gail Hochman

Gail Hochman

President, Brandt & Hochman Literary Agents
Gail Hochman has been a literary agent since l977, and is currently President of  New York based  Brandt & Hochman Literary Agency,  and the President of the Association of Authors' Representatives (AAR)  the  largest professional organization of literary agents in the US. She specialized in literary fiction and memoir as well as children's books. Her clients include Pulitzer Prize winner Michael Cunningham; acclaimed... Read More →
avatar for Scott Klebe

Scott Klebe

Product Evangelist, Copyright Clearance Center
Skott Klebe, product evangelist at the non-profit Copyright Clearance Center, has worked in copyright and licensing technology for more than fifteen years, leading the development of some of the largest licensing systems in the world. Skott was the architect of RightsLink, CCC¹s point-of-content licensing system, and is the inventor on several patents in the fields of content and licensing. He speaks regularly at publishing industry events... Read More →


Wednesday September 25, 2013 9:00am - 12:00pm
Odets, 4th Floor

9:00am

XML: The Key To Future-Proofing Your Multi-Channel, Multi-Device, Digital Publishing Strategy
Typically ebooks are produced from digital composition tools that were designed for optimizing printed documents. These enable us to produce books with high quality visual appeal, but when we try to use them to produce ebooks and apps they can cause pain, especially if we plan on repackaging content for new saleable products. XML is an ideal format that allows you to design modular reusable content. This session will show how the power of XML can be harnessed to produce content now and into the future.
Participants will learn:
+ How XML can be used to produce content for multiple devices and multiple outputs (print, multiple ebook formats, apps) all from the same XML source content
+ Where XML fits in the publishing workflow
+ The tools and technology that support XML-based digital publishing

This session will use case studies and provide real-worldexamples of XML-based content in use today.

Moderators
avatar for Scott Abel

Scott Abel

CEO, The Content Wrangler
Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. Scott is a technical communication publishing expert who writes regularly for trade and industry publications and is a frequent presenter at publishing industry events around the world... Read More →

Speakers
avatar for Ann Rockley

Ann Rockley

CEO, The Rockley Group, Inc.
Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multi-channel content strategies and digital publishing solutions. She has been instrumental in establishing best practices in the fields of eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management, and was ranked among the top five most influential content strategists in... Read More →


Wednesday September 25, 2013 9:00am - 12:00pm
Chelsea, 7th floor

9:00am

CPR for Magazine Media: Create, Publish and Reinvent

CPR For Magazine Media: CREATE – PUBLISH – REINVENT

Whether you’re looking for new ways to reinvent or re-envision your existing media, trying to launch innovative content or searching for insight on ways to make good magazine media better, Dr. Samir Husni a.k.a. “Mr. Magazine™.” will leave you with an arsenal of new tools and tips to give your magazine a breath of fresh air during one-day intensive workshop.

View Agenda, Details & info here!

 

 


Speakers
avatar for James Elliott

James Elliott

President, The James G. Elliott Co.
Jim Elliott has over 40 years experience in the advertising industry.  Before founding his own national media sales company in 1984, he held numerous executive positions, including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine.  | His hands-on work with more than 250 media clients has given him a tremendous breadth of knowledge about the challenges faced by publishers and... Read More →
avatar for Vanessa Gregory

Vanessa Gregory

Assistant Professor, Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media.
avatar for Dr. Samir Husni

Dr. Samir Husni

The Meek School of Journalism and New Media at The University of Mississippi
Samir “Mr. Magazine” Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism and President and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and... Read More →
avatar for Steve Lacy

Steve Lacy

Chairman and CEO, Meredith Corporation
avatar for Luke Magerko

Luke Magerko

Managing Director, Market Analytics Project, LLP
A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s.  His newsstand successes include the Dollar Tree Program, Family Circle’s 75th Anniversary multi-platform promotion/$0.75 edition, and the sale of the first bookazine (Great American Kitchens, 2000).  He spent the last two years of his... Read More →
avatar for Mark Metz

Mark Metz

Publisher & CEO, Conscious Dancer Magazine
Mark Metz is the founder of the Dance First Association, and publisher of Conscious Dancer magazine, founded in 2007. Since then, the term 'conscious dance' has become the catch-all phrase used by holistic movement and dance fitness professionals around the world, and Conscious Dancer is the recognized leader in this rapidly growing field. Seeking to establish dominance in the niche by joining forces with a larger publisher who understands the... Read More →
avatar for Darren Sanefski

Darren Sanefski

Assistant Professor of Multiple Platform Journalism, Meek School of Journalism and New Media at the University of Mississippi
Darren Sanefski is an Assistant Professor of Multiple Platform Journalism at the Meek School of Journalism and New Media at the University of Mississippi. He recently received an RFK Journalism Award for "M-Powered" a magazine he designed, which detailed the students’ service experience in Belize. He was on the faculty at the S.I. Newhouse School of Public Communications at Syracuse University from 2005 until 2011 and has been an adjunct... Read More →
avatar for Thea Selby

Thea Selby

Principal, Next Steps Marketing
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand. She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional... Read More →
avatar for Andy Serwer

Andy Serwer

Managing Editor, Fortune
As managing editor of FORTUNE, Andy Serwer is responsible for overseeing FORTUNE magazine and FORTUNE.com, with a combined audience of more than 11 million readers, as well as FORTUNE digital media and FORTUNE’s conferences. He was named managing editor of FORTUNE in October 2006. FORTUNE is the only business magazine with a truly global distribution, and the FORTUNE 500 is universally recognized as the most important list of top... Read More →
avatar for John Thames

John Thames

Publisher, Covey Rise
John Thames is Covey Rise’s Publisher, CEO, and Editor in Chief.  “My goal with Covey Rise is to create a magazine that readers will enjoy many decades from now, and that means a 100# cover, 80# paper, perfect bound, with content generated from award-winning writers and photographers.  We receive daily accolades and strong subscription sales which means that readers and advertisers prefer quality to quantity.”
avatar for Kelly Waldrop

Kelly Waldrop

President and Associate Publisher, Covey Rise
Kelly Waldrop is Covey Rise’s President and Associate Publisher.  He brings a lifetime of publishing and sporting experience to the magazine.  “I’ve been in publishing for most of my career but always wanted to create a clean, content-driven magazine.  Our current model includes a 75% content to 25% advertising ratio that is visually stunning.  Publishing in the vertical markets is unique, but two facts... Read More →
avatar for Vicki Wellington

Vicki Wellington

Publisher, Food Network Magazine
Vicki Wellington was named launch publisher of Food Network Magazine, a joint venture of Hearst Magazines and Food Network, in October 2008. Powered by the electricity and magic of its celebrity chefs, Food Network Magazine has rocketed to success by bringing the excitement of the Food Network brand to print. Fueled by consumers’ demand for all things Food Network, the magazine has revolutionized the industry landscape by combining in one... Read More →


Wednesday September 25, 2013 9:00am - 4:00pm
Soho Complex, 7th Floor