Last year in an article in The Nation, Steve Wasserman explored the vast impact of Amazon's strategy on the publishing industry as a whole. In just over a year, much has changed: Amazon has bought GoodReads, Penguin and Random House have merged, Apple lost the initial round with the DOJ, and more. In this keynote, Wasserman revisits "The Amazon Effect" to see what has changed--and what has not.
Reading in book and magazine form has come a long way since the invention of moveable type, the printing press, and oil-based inks. To put this in Silicon Valley terms, everything we know about reading up until now might be called "Reading 1.0" -- but now with digital content, online social interaction, big data, and cloud computing, the form of reading is changing. Jason Merkoski uses insights he's gotten from his time at Amazon helping to invent Kindle ebooks to talk through what the brave new world of "Reading 2.0" is starting to look like, and he provides attendees at this conference, as early adopters, a number of innovations they can take away with them for their own "Reading 2.0" initiatives.
For 2013 INTERQUEST is expanding its New York Book Printing Forum to encompass other key areas of the publishing market—magazines and newspapers. Although these sectors have been seriously impacted by the economic crisis and electronic delivery, they offer promising opportunities for digital printing in on–demand and personalized applications.
An author event that’s completely virtual, yet allows attendees to ask questions and chat directly with the author? A video service that allows you to set up a personal screening room online? A community that uses video to allow readers to weigh in on what they are reading to create word of mouth? A publisher that includes QR codes inside books to link to additional video content on-line to broaden the consumer's experience and their own marketing reach? Learn innovative ways to use video as a marketing tool by hearing from some leading innovators in the medium.
UI/UX, what does it mean and why do publishers care? Learn how publishers have addressed user experience in website redesign, content restructuring, and product development overall. Understand why UX was important to product design and how seriously thinking about user experience positively impacted traffic and revenue.
One of the biggest publishing stories in recent years has been non-book brands (especially magazines) putting out books. The rise of e-books and long-form digital editions has only accelerated this trend, enabling outsiders with strong brands and content to infiltrate the book business. Join a group of innovative publishers as they discuss new business models and approaches to the world of books.
Content providers face some tough decisions today in terms of display, especially with the proliferation of devices, screen sizes, and use models. The bottom line is that there is no “one size fits all” or “Best Viewed In” buttons in the world of content delivery anymore. Users expect to be able to access your content from a device of their choice, and the choices are many. Enter Responsive Web Design, a design methodology that allows organizations to tailor its digital presence to the specific use case (web page, smartphone, tablet) upon which the content is viewed. This session will feature speakers from three organizations who have embraced this methodology, the factors and key decisions that led them there, details about implementation (cost, time, lessons learned), and how it is working out (ie, reaction from users). Attendees will be able to see if Responsive Web Design makes sense for their content delivery needs.
Built around the interests of specific communities and targeted advertising, niche magazines are well set up to attract and keep audiences. The segment is characterized by a focus on editorial quality, a thorough
understanding of readers’ needs, extensive use of social media, events and other community-building channels, and (in most cases) more subscription income and less reliance on ad revenue and newsstand sales compared to the larger consumer magazines. Join a panel of publishers as they discuss the distinct qualities, challenges and opportunities in the niche/regional publishing space.
Content management is more than buying and implementing a CMS. Increasingly, publishers need to manage their content at a very granular level in order to get the most value out of it. Basing a content management strategy on standards makes workflows more efficient, content more discoverable and repurposable, and products more compelling and accessible. This session will provide an overview of key standards for metadata and content that can contribute to an effective content management strategy. The speakers will provide real-world insight into what standards they've used, why they used them, and how they're working out.
We know that content now exists independently of form; we create our content first, it is said, and then find the “buckets” to put it in. It stands to reason, therefore, the both magazine and book publishers would begin discovering their content from new and unexpected sources, and that those who think of themselves as tech companies, not publishers, are nonetheless providing a growing amount of substantive content for their audience. In this panel we will look at some of these new and important content providers, and perhaps even debate what it means to be a publisher!
The old days of a lucrative controlled print circulation and guaranteed advertising base have passed. How are today's B2B publishers adapting to new economic models and fresh competition? From digital subscriptions and native advertising to events and research, learn how leading B2B publishers are cultivating new revenue streams.
By now, we all know that good semantic metadata and markup makes your content and products more useful, more discoverable, more valuable. But what semantics make sense, and how much work is involved in getting this right? In this session, three publishers will provide insights and advice based on their real-world experiences in implementing semantics effectively. One has developed proprietary vocabularies that specifically address their own needs; one has taken a standards-based approach; and one has collaborated with a competitor to create semantics that work for both of them—and their constituency.
For the most part, publishers are now publishing their content equally comfortably in physical and digital formats, but questions about continuing changes in the retail landscape, competition from self-publishing, challenges in discoverability, and evolving business models remain. During this moderated session, a panel
of executives will discuss the future of publishing, ongoing challenges, and what keeps them up at night.
You've established a social media foundation through brand and staff profiles, on-site optimization and coordinated outreach and promotion. Now you need to take your efforts to the next level. Learn the tactics and tools that publishers are using to build and engage audiences, drive traffic and increase conversions. Also find out how to leverage social media for SEO gains, particularly as it relates to Google Authorship and the emerging concept of Author Rank.
No matter how top-notch an editorial team is, there is no way any team can anticipate the infinite combinations of content that are relevant, or required, by one individual user, at one point in time, for a specific purpose. While they may employ expert curators and guardians of quality and accuracy, a publisher can not be clairvoyant - or can they? Learn how STM publishers are taking steps to not only enable users to personalize their content choices, but also going the next level to introduce tools that anticipate user needs.
In digital workflows, authoring, content management and content distribution need to be tightly tied together, or time and expense become issues. How do publishers balance the needs of different functions against the expectation that outputs adhere to standards and work across multiple platforms?
Industry pundits Bob Sacks and Samir "Mr. Magazine" Husni reprise their legendary debates over the future of publishing. Expect a tussle on Times Square as these two industry heavyweights spar over the best way forward in our rapidly changing industry.
It seems as though every topic in most conferences talk about major changes and adjustments that publishers need to make to transition to a new business model, a new technology, a new process, and the list goes on. But how is this being done? What are the issues encountered along the way? How do publishers navigate those issues? This session will present three publishers with three different transitions and discuss how they did it and what they recommend to their industry colleagues faced with an increasing rate of constant change.
CPR For Magazine Media: CREATE – PUBLISH – REINVENT
Whether you’re looking for new ways to reinvent or re-envision your existing media, trying to launch innovative content or searching for insight on ways to make good magazine media better, Dr. Samir Husni a.k.a. “Mr. Magazine™.” will leave you with an arsenal of new tools and tips to give your magazine a breath of fresh air during one-day intensive workshop.
View Agenda, Details & info here!
