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Monday, September 23
 

12:15pm

How to Earn Money in Publishing With Augmented Reality
Learn how to easily use Augmented Reality for additional ad revenue, reader engagement and to boost your publication’s image. Layar is the world’s largest Augmented Reality platform with 33 million downloads and over 50.000 publishers and marketers using its platform. We’ll share insights, examples and lessons learned aimed to help you get started on the easiest and most budget-friendly platform.

Speakers

Monday September 23, 2013 12:15pm - 12:35pm
Lyceum

12:15pm

Print to Digital, Digital First, Simultaneous Publishing – What’s Your Strategy?
Publishers need a unified content strategy to prepare their content for multichannel delivery. The crucial point for publishers today is to structure their content to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.

In this session, we will discuss:
+ The benefits and pitfalls of each print and digital strategy
+ Which strategy would potentially maximize my content?
+ How do I maximize the workflows on the print and digital side to maximize my content’s potential?
+ Does it make financial and strategic sense to partner with a company using each strategy?

Moderators
avatar for John Prabhu

John Prabhu

VP, Solutions Architect, SPi Global
John Prabhu has 19 years of experience in developing solutions through all stages of the publishing cycle. John’s focus has been in developing a unified approach to print-digital publishing and operational workflow strategies around eBook / XML production, semantic coding and enrichment... Read More →

Speakers
avatar for Matthew Cavnar

Matthew Cavnar

Vice President, Vook
Matthew is the VP of Business Development at Vook where he extends Vook's cloud-based ePublishing platform to content holders everywhere. At Vook, Matthew has produced the award-winning JFK:50 Days enhanced eBook with NBC and Perseus, Unleashing the Super IdeaVirus with Seth Godin, Winning... Read More →
avatar for Lisa McLaughlin

Lisa McLaughlin

Director of Publishing Operations, AIP Publishing
Ms. Lisa McLaughlin has an MBA from Babson College in Wellesley, MA and a BA from Simmons College in Boston, MA.  Lisa is the Director of Publishing Operations at AIP Publishing with responsibility for all publishing operations including management of AIPP’s  Peer Review and... Read More →
KS

Kathryn Stewart

VP, Education Production GPM, Cengage


Monday September 23, 2013 12:15pm - 12:35pm
Lyceum

12:45pm

A Different Way to Get to a Better Bottom Line
Does the threatened end of the physical book spell the beginning of the end for large publishers and give way to the rise of the self-publisher? Not if we can help it! Business models need to change to keep up with the markets and the demands of today’s consumers. To do this we need to look at business in a very different way, from editorial to supply chain and beyond. We’ll walk you through new ways to look at old challenges and illustrate areas that can drive a better bottom line and make physical books more profitable and viable in tomorrow’s market.

Speakers
BH

Boris Hughes

North American Business Development Manager, Publishing, Hewlett-Packard


Monday September 23, 2013 12:45pm - 1:05pm
Edison, 5th Floor

12:45pm

Print & Digital... A Love Story?
The publishing pendulum swings more wildly than ever as content providers endeavor to match digital strategies to complement legacy print. Can they coexist together? Are they better separate and alone? Or are they ultimately a match made in heaven? Let’s take 20 minutes to explore what the relationship options are today and ask: where is this relationship heading?

Speakers
MW

Michael Weinglass

Business Development Director, Digital Solutions Group, RR Donnelley


Monday September 23, 2013 12:45pm - 1:05pm
Lyceum

1:15pm

Annotating the World's Knowledge
Twenty years ago, Marc Andreesen and Eric Bina built annotationtechnology into the very first Mosaic browser, only to remove it when itbecame obvious that networked storage and retrieval was immature. Buttoday, the availability and promise of networked technologies means thatwe have to not merely refactor, but instead re-imagine, how we “do”science, write journalism, draft laws, and knit together a globalcommunity of informed world citizens. Hypothesis is working to developopen source tools that  encourage people to annotate any web document,either for themselves, or to help build a discussion of the value andcontext of information online.Attendees will learn:* What annotation is, how it works, and who is building applicationswith it.* How annotation is an integral part of the redesign of academic publishing.

Speakers
avatar for Peter Brantley

Peter Brantley

Director of Scholarly Communication, Hypothes.is
Peter is the Director of Scholarly Communications at the not-for-profit startup, Hypothes.is. Previously, Peter was the Director of the BookServer Project at the Internet Archive, where he developed new business models in distributing digital books, and fostered the publication, distribution... Read More →


Monday September 23, 2013 1:15pm - 2:10pm
O'Neil, 4th Floor

3:30pm

Designing Your Email For Maximum Subscriber Engagement
Email continues to be a great content delivery method for publishers. However, as more and more email users check their email on mobile devices, publishers which adapt to these new environments will benefit from happier subscribers and higher engagement rates. Learn new-school email design for publishers with EmailDirect.com Co-Founder, Chris Bryan.

Speakers
CB

Chris Bryan

Co-Founder and Partner, EmailDirect.com


Monday September 23, 2013 3:30pm - 3:50pm
Lyceum

3:30pm

Optimizing the Management of Revenue-Generating Content Assets
From the initiation of an advertising order through the actual “publication” of the asset, publishers today are challenged with how to collect, edit, revise, and distribute their content in an efficient, effective manner. Having a unified strategy for how to handle this content is imperative, but it is also critical to have the right content workflow and management tools to help enable the strategy. In this session, we will discuss the benefits of developing a cohesive strategy along with the tools necessary to realize the benefits.

We will discuss:
+ content and digital asset management
+ the integration of those tools with the ad booking and production layout process
+ how these elements can be combined to provide the framework for efficiency improvements and improved revenue opportunities.

Speakers
DF

David Fry

CTO, Fry Communications
RP

Rudy Pataro

President, Juggernaut LLC


Monday September 23, 2013 3:30pm - 3:50pm
Edison, 5th Floor

12:15am

How Books Can Bring Light to Africa
The power drawn from book is capable of enlightening and liberating its readers.  These ultimately translates to self empowerment, higher standard of living and poverty reduction/eradication. Books will slowly but definitely improve the stock of human capital in Africa should our leaders invest more in it.

Speakers
EA

Eben Akinyemi

Country Partner, Stransact LLP


Tuesday September 24, 2013 12:15am - 12:35am
Lyceum