PublishingBusiness

An author event that’s completely virtual, yet allows attendees to ask questions and chat directly with the author? A video service that allows you to set up a personal screening room online? A community that uses video to allow  readers to weigh in on what they are reading  to create word of mouth? A publisher that includes QR codes inside books to link to additional video content on-line to broaden the consumer's experience and their own marketing reach? Learn innovative ways to use video as a marketing tool by hearing from some leading innovators in the medium.

Assumptions about tablet owners have led publishers into a variety of dead ends or disappointing avenues. Simba Information—publisher of Trade E-Book Publishing 2013, Business of Consumer Book Publishing and the forthcoming The Amazon Kindle Report 2013—has tapped into its proprietary consumer data on tablet owners and is taking a deep look at tablet owners and how they interact with books and other content. Simba information will dissolve some of the myths and misconceptions about adults who own and use tablets including the Kindle Fire and the iPad—and show the differences between the tablet owner and others when it comes to print and digital books: demographic data, spending data, reading data and more.

Digital subscription programs are well established in the world of journals, but less familiar to book publishers. Spotify and Netflix have demonstrated the power and attractiveness of the subscription model and in fact, some feel that we are becoming a “subscription economy.” Book publishers too can take advantage of this phenomenon, and in so doing recast their revenue model.
+ Which types of publishers have the greatest opportunities to provide successful subscription services?
+ How does a publisher define and execute a plan that results in launching new subscription services?
+ What challenges might be encountered along the way?

In this session you will learn how innovative book publishers and their partners are creating new and revenue streams through subscription services. Panelists representing an array of publishers (consumer, professional, academic) will separate the hope from the hype.

Publishing has moved beyond the need for transformation to digital, demanding more interactivity and engagement with readers through content. As a result, publishers are faced with the challenge of determining which technology and features will drive the biggest ROI. In this session, InfoTrends will share research that will provide attendees with answers to these key questions:
+ What are the opportunities for interactive content in books and magazines?
+ What are advertisers seeking from consumer engagement?
+ What platforms enable publishers to optimize customer experience?
+ How are adoption of ePub and other publishing formats serving as a baseline for interactive capabilities?
+ What are the next steps publishers should take in order to use these findings to improve upon their business?

As publishing moves deeper into the digital domain, a revolution in rights has erupted. On the network, each transaction – whether a consumer’s e-book “purchase” or a publishing professional’s permissions deal – is, at heart, a rights transaction. In 2013 and beyond, rights will continue their drive to the core of publishing, leading publishers to recognize the critical need to position their businesses for the new, rights-centric world.

This special workshop – including two full-length presentations and a panel discussion – will examine the consequences of the rights revolution, discussing best practices and forward-looking responses to enable simple, automated transactions that deliver value to consumers and maximize return for publishers in a connected, global marketplace. Led by moderator Michael Healy, the discussion will also assess successes and failures in making content assets highly visible and continuously accessible.

The morning opens with Skott Klebe of Copyright Clearance Center on, “The Future of DRM:­ Does Digital Rights Management have a future?”  Software architect and multiple-patent holder Klebe looks at the origins and motivations of DRM software in order to understand its current place in the digital content ecosystem. He will consider the roots and causes of piracy, reviewing some of the most current research to understand where piracy occurs and why. Finally, Klebe will discuss how to place DRM in the portfolio of strategies for managing piracy, learning when to use it— and when not to.

Next up, attorney Devereux Chatillon presents, “Digital No Sale.” When Internet start-ups are sued for copyright infringement, the complaints focus on piracy and services that make copyrighted books, music, and videos available for free. Not so in Capitol Records v. ReDigi, Inc. ­ where the defendant, ReDigi, offered a service that allowed consumers to re-sell unwanted digital files. In March, a Federal Court judge in New York ruled in Capitol’s favor and against ReDigi. Clearly, however, there is growing interest in the question of digital re-sale. But here’s the catch: when it comes to digital, a first sale may not even be a sale, but a license instead.

A Revolution In Rights concludes with a moderated panel discussion, including audience questions, featuring Klebe and Chatillon, as well as literary agent Gail Hochman (president of the Association of Authors Representatives) and Todd Haiken of Outsell, Inc.

Speakers
+ Michael Healy, Executive Director of Author & Publisher Relations, Copyright Clearance Center
+ Skott Klebe, Product Evangelist, Brandt & Hochman Literary Agents
+ Devereux Chatillon, Media and Intellectual Property Attorney
+ Todd Haiken, Director and Lead Analyst, Outsell, Inc.
+ Gail Hochman, President, Brandt & Hochman Literary Agents.