Adriana Nova is Associate Director of Social Media at New York magazine. Previously, she founded ideeli.com’s social media practice; assisted in managing The New York Public Library’s Cullman Center for Scholars and Writers; and worked in the editorial and marketing departments at Random House. As a writer, she has contributed to NYMAG.com, FOLIO:, ESSENCE.com and, most recently, min's 2013 Social Media Guidebook. She has also participated in panels for the MPA, S.I. Newhouse School of Public Communications at Syracuse University, and The New York Public Library.