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Jay Lauf

The Atlantic
Publisher and Vice President

Jay Lauf is SVP / Group Publisher at Atlantic Media Company where, since July of 2012, he serves as the publisher of Quartz (qz.com) and in an advisory capacity to the leadership team at The Atlantic. 

Lauf joined Atlantic Media in March 2008 as VP, Publisher of The Atlantic, overseeing sales, marketing and production efforts for the acclaimed publication and its websites theatlantic.com, theatlanticwire.com andtheatlanticcities.com. During his tenure, The Atlantic enjoyed considerable success across several fronts including pivoting to a savvy, high-impact brand in the digital media landscape. In 2008, The Atlantic dramatically redesigned its web and print properties and introduced its first-ever branding campaign, which won a Golden Effie for its creativity. Additionally, in 2009, the magazine raised its print rate base to 450,000, and has experienced a nearly 20x growth in online traffic. Under Lauf’s direction, The Atlantic's sales team set new all-time benchmarks for ad revenue both in print and online: The November 2011 issue was the largest in the magazine’s 157-year history.  Annual digital ad revenue has increased 468% in that time.

The media industry has taken note of Lauf’s accomplishments—he was named one of Media Industry Newsletter’s “21 Most Intriguing People in Media” for 2009, In 2010 The Atlantic debuted at #3 on AdWeek’s “Hot List," and later that year The Atlantic placed #2 on Ad Age’s “A-List” while Lauf and Atlantic Media Co. president, Justin Smith were named Ad Age’s “Publishing Executives of the Year”.  In 2012 Lauf was named AdWeek’s “Publisher of the Year”

As the senior executive in New York for Washington-based Atlantic Media, Lauf has overseen the expansion of a New York footprint that  has grown from 3 employees to more than 75 today and a brand portfolio that has grown from 1 to 4.

Lauf joined The Atlantic from Wired, where he served progressively since 2001 as Advertising Director, Associate Publisher, and Publisher. During his tenure with Wired, Lauf was instrumental in the title’s reinvigoration following 2001’s dot-com collapse. While at Wired, he won Conde Nast’s coveted “Top Performance” Award in 2006 and Wired landed on AdWeek’s Hot List in 2007 after successive years of double digit ad growth.

Previously, Lauf has served as Ad Director on the U.S. launch of T3: Tomorrow's Technology Today. Prior to that he was National Ad Director for Customer Interaction Solutions, a technology trade magazine, and Publisher of The Merchandiser Group, a group of trade magazines, websites and trade shows for the independent retailers' industry.

A graduate of Connecticut College, Lauf also studied English Literature and Law at Durham University in the United Kingdom.  He holds a position on the Advisory Board of Atlantic Media.

 

My Moderators Sessions

Tuesday, September 24
 

11:05am