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Kristen McLean


Kristen McLean is a book futurist, a consumer zoologist, and an idea omnivore. She is also the founder and CEO of Bookigee,  a Miami-based tech startup that builds disruptive products and analytics for the book-publishing ecosystem. Kristen is an eighteen-year veteran of the book business with a wide range of experience including retail, marketing, and consumer research. As leading industry analyst, she speaks all around the world about the digital transformation of books and reading. She also consults with global companies on a wide variety of issues including digital content strategy, marketing and social media strategy, understanding evolving consumer behavior via market research, and converting in-house data into actionable business strategy.  Follow her on Twitter @BKGKristen.