Seth Seigel-Laddy is the Vice President, Technology and Digital Services at Scholastic Media, a division of Scholastic Inc, the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Seth and his team focus on the development of Scholastic's consumer facing applications for PC, iOS, Android and Windows phones and tablets.  His primary focus has been on Storia, Scholastic's free, teacher recommended eReading platform, overseeing all application and eBook production. Prior to his work at Scholastic, Seth held senior leadership roles at LexisNexis and AOL.